职责描述：
STRATEGY & NEW PRODUCT DEVELOPMENT:
 Responsible for breakfast day part and coffee category, end to end manage both business building and portfolio management.
 Manage breakfast & coffee portfolio, evaluate product mix to maintain and boost daypart & category profitability.
 Follow up new product innovation independently with cross functions.
 Initiative and follow up breakfast and coffee campaigns.
 Manage breakfast sales mechanism, monitor and review campaign results, sales data and competitors as well.
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SEASONAL CAMPAIGN & ACTIVATION
 End to end develop LTO dessert and drink products and campaign strategy, twice a year.
 Lead campaign based NPD and finish execution.
 Deploy communication strategy and social campaign with internal and external agencies for LTO windows.
 Lead commercial and promotion plan to drive category growth.

任职要求：
Knowledge and skill required:
Bachelor Degree and above
At least 3 year work experience in relevant MKT field, FMCG industry is preferred.
Monitor and review campaign results，sales data and competitors as well
Good understanding of category trends

其他信息

行业要求：全部行业