职位详情
Major Responsibilities:
1. Work closely with TP and multiple internal business functions including trade marketing, supply chain, finance and SAP team for EC operation follow ups.
2. Manage and guide TP’s EC content strategy, plans and execution of Tmall flagship store & Douyin flagship store in terms of PDP, hero pics, short videos etc.
3. Closely work with brand marketing team to ensure EC content strategy tie with global and local brand marketing strategy.
4. Daily EC operation process go through and tracking the status of each requests including contract, paid media recharge, KOL livestream etc.
5. Monitor TP’s daily operation to ensure the brand equity and business target are well addressed
6. Use Ecommerce data tool to track and analysis competitor feedback and summarize the key points. Learn from practices of competitors to optimize online display, campaign
Competency:
1. Familiar with rules and focus of different online platforms (Tmall/Douyin/other platform)
2. Familiar with e-commerce operation experience, good at using various operating tools.
3. Take a strong sense of ownership and responsibility.
4. Data driven and pay attention to details.
Experience:
1. Minimum 3 years’ experience at Ecommerce area in multinationals or Ecommerce agencies
2. Experience in EC Marketing are preferred
其他信息
行业要求:全部行业
公司介绍
We power movements of sustainable and active lifestyles for the betterment of people and our planet. We blur the line between a career and a calling.
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too.
For more information, please visit: *******