Location - Shanghai


Responsibilities & duties:
1. Monitor, analyze and evaluate market trends, end user behaviors and competitor activities to identify market opportunities for the product and execute strategic category direction in line with the growth drivers and business objective.
2. Develop launch plan and drive the launch readiness including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Marketing and Product Management).
3. Develop and implement go to market strategy and campaigns.
4. Coordinate development of marketing assets and product training materials (in cooperation with Marketing and Clinical).
5. Show full understanding and drive the product creation process whilst managing all tasks within the given time frames.
6. Build and maintain a strong relationship with cross-functional teams and with interlinked departments to provide input to the product development roadmap and to develop, test and prototype new product ideas; ensure product excellence.
7. Work with Region Marketing, Product Management and Sales Force to maintain product portfolio profitability and competitive.
8. Provide product knowledge to internal clients.


Academic & Formal Qualifications:
Bachelor degree or above, medical, business, marketing or related majors preferred.
Work Experience & Skills:
Above 5 years working experience, minimum 3 years in medical device industry in product management or marketing.

Personal Qualities & Behavioral Traits:
1. Product and Industry Knowledge.
2. Be able to collect and analyze data, be solution driven and result oriented.
3. Good capability in strategic thinking/planning.
4. Be able to engage and influence internal and external stakeholders to change perception or obtain commitment.
5. Step up to conflicts, work towards a diplomatic solution.
6. Be open for change, support execution of change management.
7. Cooperate effectively, ability to motivate and work well with diverse, global and cross-functional teams.
8. Basic leadership skills, ability to motivate individuals and demonstrate organizational influence.
9. Work independently as well as part of a team.
10. Efficiently plan and prioritize daily work.
11. Proficient in oral and written communication (English) and good at MS Office.


Supervision, Direct Reports & Key Stakeholders:
Report to Director of Business Unit

其他信息
语言要求：英语、普通话
行业要求：全部行业