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更新:2024-03-28
EC-Marketing Assistant Manager, L'Oréal PARIS , Tmall
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上海  | 3-5年  | 社招
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五险一金
年终奖金
节日礼物
带薪年假
公司规模大
发展空间大
职责描述:

1. IMC landing: assisting in the successful landing of IMC for new launch or IP cooperation on Tmall, key responsibilities are as follows but not limited to prepare and sell campaign deck to stakeholders, test product selling point before official kickoff, prepare insite social seeding, celebrity related event communication.
2. Insite social operation: planning and following up insite social seeding projects, improve CVR
3. Store livestream operation: following brand store livestream strategy, making and adjusting store livestream plan tracking based on timely tracking, improve store livestream penetration rate; closely cooperating with Ali, bidding livestream related IP campaigns
4. EC page check: working closely with E-merchandising team on store page design, to balance brand image and promotion information exposure
5. Market research: tracking Tmall MU market performance, sensitive to new category trend; consolidating and analyzing competitor data, offering useful insight to improve store business

工作地址
上海上海市南京西路1601号越洋广场25楼
公司介绍
欧莱雅集团在1997年进入中国。欧莱雅中国的总部位于上海,并在全国设有五个办事处,目前在中国拥有31个品牌,一个研发和创新中心,两家工厂分别位于苏州和宜昌,共有超过14,000名员工。经过25年高质量、稳健、可持续的增长,中国已成为欧莱雅集团全球第二大市场、集团北亚区美妆黄金三角洲的总部、全球六大研发枢纽之一以及全球三大美妆科技中心之一。
欧莱雅中国始终贯彻落实集团提出的“欧莱雅 为明天——可持续发展承诺2030”,是集团第一个完整运营设施“零碳”的市场。2021年,在“HUGE美好计划”和“BEAUTY HUGEVOLUTION 𡘙·美的进化”的战略指导下,欧莱雅中国再次取得超过20%增长,实现了两倍于美妆市场平均增速的骄人业绩,四大事业部均实现增长。在2021天猫双十一购物节,欧莱雅也成为成交量超100亿的两大集团之一。2022年,欧莱雅中国迎来25周年,正式发布“Co-Evolution美:共同进化·生生不息”全新战略,将继续加大对中国市场的投资和承诺,并积极通过社会责任项目,持续贡献中国社会的美好发展。
L'Oréal entered China in 1997. L'Oréal China is headquartered in Shanghai and has five offices across the country. L'Oréal China currently has 31 brands and one R&I center in China, as well as two factories in Suzhou and Yichang, owning more than 14,000 employees. After 25 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, the headquarter of the North Asia “Beauty Triangle”, 1 of the 6 R&I hubs, and 1 of the 3 Tech Hubs.
As one of the best corporate citizens in China, L'Oréal China has always implemented and kept the “L'Oréal for the Future - Sustainable Development Commitment 2030” in mind. China is L'Oréal's first market to achieve carbon neutrality for all its operated sites. In 2021, under the strategic guidance of Huge Project and BEAUTY HUGEVOLUTION, L'Oréal China once again achieved over 20% growth, twice of the Chinese beauty market. All four divisions witnessed growth. During the 2021 Double 11 shopping festival, L'Oréal China was one of the only 2 groups with a turnover of over 10 billion on Tmall. In 2022, L'Oréal celebrates the 25th anniversary in China and released its “Co-Evolution” strategy. The company will continue to increase the investment and commitment to the Chinese market and actively contributes to the good development of Chinese society through CSR programs.
工商信息
以下信息来自
企业类型
有限责任公司(外国法人独资)
经营状态
存续
行业类型
商务服务业
成立日期
2000年09月29日
注册地址
上海市静安区南京西路1601号越洋国际广场11楼(一照多址企业)
统一社会信用代码
91310000710939418D
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