职责描述：
What you will do:
You contribute to added customer value, a strong brand and increased sales by ensuring a strong customer insight driven Loyalty and CRM function in the region

You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work, driving customer base growth and lifetime value

You drive the Loyalty program and support sales linked activities in collaboration with the Sales team according to H&M values, standards, policies and procedures


Build or/and maintain a strong customer insight driven loyalty function

Drive the omni customer acquisition and retention plan for a Sales Market developed from the Regional Strategy and Planning team.
Responsible for growing Member engagement and retention - using the global Loyalty and CRM strategy as a base, ensuring customer base growth and increased lifetime value by executing the plan and providing insights and KSL to the Regional team.
Develop perspective as input to goal setting process
Work cross functionally, aiming to meet and exceed customer expectations to ensure long-term growth
Activate planning and support activities

Support the regional strategy incl. benefits, services & collaboration with external partners
Support regional tactical activities according to sales situation and long-term customer growth
Ensure excellent loyalty activation & communication within in your Sales market.
People, Culture & Leadership

Communicate company and regional goals, information and expectations within region/SM
Coordinate and support Sales Markets in executing planned activations to meet defined KPIs
Secure knowledge & training, supporting the implementation of new features & functionality.
Coordinate all activities that have to do with Loyalty including roll out of the program and education in store.
Collaboration with global and other region teams

Be the AM point of contact for loyalty and take part in meetings/discussions initiated by Global and Region
Drive the Loyalty KPI FUP process and share learnings back to the region to get a unified perspective.
Support the continuous improvement of Loyalty efforts by sharing regional insights Global Loyalty team
Work with the full regional team to drive customer activation cross channels
任职要求：
Who you are:
University degree in Business, Economics, Engineering or equivalent relevant education
Commercial Mindset and Customer first-focus
Analytical and insights driven (to drive through growth strategies)
Strong communication & negotiation skills – comfortable presenting to stakeholders at various organizational levels
Project lead capabilities
Strong, internal drive, results driven and willingness to learn and feed the organization with new insights
Experience from CRM and/or Loyalty Programs
Experience working in cross functional role collaborating with multiple teams in different geographies
A similar scope of responsibilities in previous jobs at a well-structured fashion retail/other retail environment or with a good H&M professional record around CRM, Marketing, Merchandising or Controlling
Fluency in English and preferably local language(s).
Knowledge of analytics software (ex.Tableau, Power BI) is meriting
Meriting with competence within digital/tech and omni ways of working

其他信息
语言要求：英语
行业要求：全部行业