Consumer PR Contractor (equivalent as a Manager level, Consumer PR) to support Consumer PR team on special projects
Duration: 12 months (Full-time work from April 2024- March 2025), to further evaluate whether needs to be extended based on business needs

1) Manage the PR support for special projects support such as Wuzhen Theatre Festival co-op, shoulder season business initiatives such as booster campaigns as needed, as well as film and media co-publicity projects.
2) Key task includes planning, project management, content development, media/KOL management, internal and external stakeholder liaison, finance process, etc. to achieve communication goals.
3) Builds and maintains productive, credible relationships with media, KOL and influencers. Generates positive print, online and broadcast media coverage and social buzz
4) Create/manage/revise public relations tools such as news releases, videos, special events, other content, etc.
5) Manage important PR communication channels, including but not limited to media, KOL and celebrities.
6) Daily management and communication with PR agency
7) Performs other duties as assigned.