We are Archetype ( formerly known as Text100), a well-known global agency. The company was established in 1981 and is part of Next15 Group.
 
Setting the standard for the next generation of global agencies, we partner with category creators and industry leaders to build the world’s most magnetic brands. That means brands that attract, brands that offer a unique position, and brands that effect real change in the world.
 
Guided by our strategy of best people, best work, and best clients, our mission is to be a local market leader everywhere we operate. As we drive new conversations, change public perceptions, and stay ahead in this fast-evolving industry, we are on a journey to build a reimagined communications and marketing agency.
 
As a brand for the future, we know we have to start with our present – our people.
 
It’s no ordinary place here, driven by a fun culture where we celebrate success and life outside work. Our latest wins 2020 Best Regional Consultancy of the Year, Asia Pacific & Best Large Agency to Work For, Asia Pacific in 2020 & Greater China PR Campaign of the Year GOLD SABRE AWARDS in 2019. – show that.