在“幫大家吃得更好，生活更好”使命的驅動下，服務好全球更多的用戶，美團“境外業務”成立了。依托公司豐富的產品矩陣和萬物即時到家的沉澱，我們將致力於以足夠低的成本，為全球的用戶提供更好的服務、更豐富的選擇，把世界送到世界消費者手中，讓大家的生活更便捷、更美好。

如果你對世界充滿好奇心，在這裡，你會接觸到不同的國家、語言和文化，開拓國際視野，探索異域市場。

如果你富有冒險精神，在這裡，一個個陌生的國家等待你的開發，一個個全新的關卡等待你的挑戰。

如果你渴望快速成長，在這裡，你可以經歷新業務從0到1的過程，不斷解鎖新技能，持續獲得成就感。

我們的目標是星辰大海，期待有想法、敢於冒險、渴望快速成長的你加入！

讓我們一同見證美團境外業務的征程！

岗位职责

• Strategic Brand Development: Develop and execute a comprehensive brand strategy that aligns with KeeTa's vision and mission, translating brand elements into go-to-market strategies.

• Marketing Campaign Leadership: Lead the development and management of marketing campaigns across various channels, including social media, OOH, and digital advertising.

• Cross-Functional Collaboration: Work closely with cross-functional teams, including creative, product, and operations, to ensure cohesive brand messaging and execution of integrated marketing initiatives.

• Performance Measurement: Measure and analyze the success of campaigns and activities, provide data-driven recommendations for continuous improvement and optimization based on local insights.

• Market Monitoring: Continuously monitor and report on brand health and industry trends, providing strategic insights to the management team.

• Budget Management: Manage marketing budgets and ensure efficient allocation of resources.

• Innovation Driver: Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends.

岗位基本需求

• Bachelor's degree in marketing, business, or a related field.

• Excellent proficiency in English and Arabic is a must.

• 5-6 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.

• Demonstrated success in developing andexecuting integrated marketing campaigns that drive customer acquisition and engagement.

• Experience in establishing and managing partnerships with restaurants or similar stakeholders.

• Ability to quickly respond to changing market conditions and customer needs.

• A self-starter with a strong can-do attitude with a proactive and solutions-oriented approach.

• Creative thinker with the ability to generate innovative ideas and solutions.

• Deep understanding of the Saudi ecosystem, dynamics and general Food scene.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships.

岗位亮点

Working with Meituan & KeeTa all over the world