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更新:2024-05-09
Marketing Specialist Performance Coatings APAC
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上海  | 3-5年  | 本科  | 社招
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About Lubrizol
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees.
We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.


ACCOUNTABILITY:
This role is accountable for planning and executing marketing communications activities, conducting new markets studies, and implementing new products promotion campaign to enable business growth in the region.


RESPONSIBILITIES:
-Execute marketing communication and branding strategy.
-Lead, develop and execute digital marketing plan aligned with business priorities and support business growth.
-Communicate and coordinate with global marcomm team to adapt and implement new launches, promotion campaign and novel marcomm platform into APAC.
-Evolve and manage the digital promotion platform to maximize the output for supporting business growth.
-Lead to develop and embellish marketing and promotion campaigns
plan and manage regional key promotion events including tradeshow, seminars, online events etc. in APAC.
-Vendors and marcomm budget management to ensure good alignment with marketing strategy and maximized outputs.
-Market dynamisms and landscape analysis
-Keep watch on the dynamic competition landscape and update the competitor profile on regular basis.
-Market dynamism monitoring
-Trend, new launch, new concept, new move, or any short to long term and impactful market dynamics to industries such as coating, ink, plastics, composite, electronics etc.
-Market intelligence collection
-Use big data to conduct market analysis and segment analysis aligned with project priority and marketing plan.
-Market trend and new application study
-Collect trend information and link the trend to consumer need with industrial response, to study new market and align with project/marketing strategy.
-Ad-hoc support on events, concepts, activities, and campaigns for strategic customers


REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:
Education & Professional Background:
-Bachelor’s degree or above in chemical relevant or marketing major
-Minimum 3 years’ experience in marketing or market communications, chemical multinationals preferably.
Knowledge & Skills
-Knowledge and experience about digital marketing experience is a strong plus.
-Proficient in Microsoft Office Power Point, PS or video making software.
-Strong organizational and time management skills
-Strong interpersonal skills and good team player
-Proactive and agile in learning new knowledge and skills
-Willing to work extra miles and achieve excellence.
-Fluent in English, both verbal and written


Ready for your next career step? Apply today and let's shape the future together!
It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.
As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.
One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today.
More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic.

其他信息
语言要求:英语、普通话
行业要求:全部行业
所属部门:路博润管理(上海)有限公司
工作地址
上海上海市浦东新区东育路227弄3号,前滩世贸中心二期C栋6楼-7楼
公司介绍
路博润公司隶属伯克希尔哈撒韦公司旗下,是一家以市场为导向的全球性公司。 我们负责组合复杂的特种化学品以优化客户产品的质量、性能与价值,同时减少客户产品对环境的影响。
我们知道,对于大多数人而言,路博润不是一个家喻户晓的品牌名称。 因为您可能会惊诧地发现我们的产品和技术实际就在您日常使用的物品中,例如驾驶车辆的表面涂层与各种润滑液、您使用的洗发水和香皂、您服用的药物、您穿戴的衣服、您家中的电子设备与管道系统。
路博润的总部位于俄亥俄州威克利夫市,并且在超过100个国家/地区从事销售活动。 路博润成立于1928年,全球范围内共有员工约8800名。
若用人单位提供虚假招聘信息,以担保或其他任何名义收取财物,扣押或以保管为名索要证件,都属于违法行为,应当提高警惕。
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