职位详情
年终奖金
带薪年假
节日礼物
通讯津贴
免费班车
交通补助
发展空间大
岗位晋升
五险一金
绩效奖金
Job Objective:
Be responsible for the overall Japan brand health, development, and communications for Ecovacs home robotics. Effectively enhance, localize, and deliver the Ecovacs global brand strategy and communications in Japan. Key deliverables include: long term strategic brand communications plans in alignment with headquarters leadership; web, social network, and digital brand image management; and PR development and management.
Responsibilities:
1.Leads the delivery of the multi-year Strategic Business Plan for Ecovacs Japan by ensuring delivery of brand health and financial commitments
2.Leads annual Japan brand business and marketing plans that deliver financial objectives and manages all elements of the marketing mix
3.Stewards the brand – guides and instills in the organization the ability to be selective about actions that support the brand strategy, brand’s promise, brand equity, and brand health in context of overall business goals for the company, with primary emphasis on Ecovacs Digital Brand Image
4.Ensures local consumer is at the center of business and brand decisions
5. Delivers brand positioning alignment with global brand teams to ensure consistent global brand profile and strategy
6.Defines and executes the commercialization strategies including the development of net revenue plans including pricing, margin mix, and trade spending strategies
7.Attracts, retains and develops top talent
Job Specifications:
1. Undergraduate degree in Marketing or related field
2.CE, home appliance industry background is preferred
3. Minimum of 10+ years of business experience with a history or demonstrated business success
4.Specific marketing and brand building expertise including experience in communication/campaign development, new product development, insight development and experience in working directly and indirectly with major customers
5.Digital marketing experience is must, covering digital media buy, social portal management, EC campaign.
6.English skill must be good enough for daily communication
7.Demonstrates dynamic team leadership and ability to coach to build talent and lead through others
8.Creative development and agency relationship stewardship and management
9.Strategic Agility: Anticipate future consequences and trends accurately and create competitive and breakthrough strategies and plans
10.Innovation Management: Identify and bring ideas to the market by effectively managing the creative and implementation process.
11.Managing Vision and Purpose: Optimistically communicate a compelling and inspired vision or sense of core purpose, inspiring and motivating entire units or organizations
12.Motivate and Engage Others
Internal / External Cooperation
1.Leads an integrated marketing team, spanning web, social network, sales promotional material, and PR development, management and execution.
2.Works with Japan Sales Director ensure brand and sales support strategies and plans are executed effectively and efficiently to meet sales objectives
3.Engages with key customers to provide a visible brand and category champion
4.Works with communications agencies, including advertising, media, digital, multi-cultural, shopper and PR
5.Liaises with global Marketing Leaders to drive synergies and share best practices and execute global brand image and positioning.
其他信息
语言要求:日语