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更新:2024-05-25
Head of MKT - Japan
3.5-4.5万
苏州吴中区  | 10年  | 本科  | 社招
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Job Objective:
Be responsible for the overall Japan brand health, development, and communications for Ecovacs home robotics. Effectively enhance, localize, and deliver the Ecovacs global brand strategy and communications in Japan. Key deliverables include: long term strategic brand communications plans in alignment with headquarters leadership; web, social network, and digital brand image management; and PR development and management.

Responsibilities:
1.Leads the delivery of the multi-year Strategic Business Plan for Ecovacs Japan by ensuring delivery of brand health and financial commitments
2.Leads annual Japan brand business and marketing plans that deliver financial objectives and manages all elements of the marketing mix
3.Stewards the brand – guides and instills in the organization the ability to be selective about actions that support the brand strategy, brand’s promise, brand equity, and brand health in context of overall business goals for the company, with primary emphasis on Ecovacs Digital Brand Image
4.Ensures local consumer is at the center of business and brand decisions
5. Delivers brand positioning alignment with global brand teams to ensure consistent global brand profile and strategy
6.Defines and executes the commercialization strategies including the development of net revenue plans including pricing, margin mix, and trade spending strategies
7.Attracts, retains and develops top talent

Job Specifications:
1. Undergraduate degree in Marketing or related field
2.CE, home appliance industry background is preferred
3. Minimum of 10+ years of business experience with a history or demonstrated business success
4.Specific marketing and brand building expertise including experience in communication/campaign development, new product development, insight development and experience in working directly and indirectly with major customers
5.Digital marketing experience is must, covering digital media buy, social portal management, EC campaign.
6.English skill must be good enough for daily communication
7.Demonstrates dynamic team leadership and ability to coach to build talent and lead through others
8.Creative development and agency relationship stewardship and management
9.Strategic Agility: Anticipate future consequences and trends accurately and create competitive and breakthrough strategies and plans
10.Innovation Management: Identify and bring ideas to the market by effectively managing the creative and implementation process.
11.Managing Vision and Purpose: Optimistically communicate a compelling and inspired vision or sense of core purpose, inspiring and motivating entire units or organizations
12.Motivate and Engage Others

Internal / External Cooperation
1.Leads an integrated marketing team, spanning web, social network, sales promotional material, and PR development, management and execution.
2.Works with Japan Sales Director ensure brand and sales support strategies and plans are executed effectively and efficiently to meet sales objectives
3.Engages with key customers to provide a visible brand and category champion
4.Works with communications agencies, including advertising, media, digital, multi-cultural, shopper and PR
5.Liaises with global Marketing Leaders to drive synergies and share best practices and execute global brand image and positioning.

其他信息
语言要求:日语
工作地址
苏州-吴中区科沃斯机器人有限公司
公司介绍
科沃斯机器人股份有限公司(以下简称科沃斯机器人)是一家专业从事家用机器人的研发、设计、制造和销售,旗下产品包括:地面清洁机器人地宝、自动擦窗机器人窗宝、移动空气净化机器人沁宝,机器人管家UNIBOT。
在国内,科沃斯机器人构建了覆盖全国主要大、中型城市的经销服务网络,目前已有东北、华北一、西北、华北二、华东一、华东二、西南、华南8个销售大区,在国际上,科沃斯机器人先后在德国、美国、日本建立了销售子公司,并成功开拓西班牙、瑞士、法国、加拿大、捷克、波兰、德国、马来西亚等60多个国家和地区的市场。
据市场调查机构GFK中国分公司的调查统计,从2007年到2013年七年间,科沃斯机器人在国内清洁机器人市场的占有率依次为56.5%、64.2%、67.3%、66.2%、62.3%、55.9%、64.9%。在电子商务领域,2014年“双十一”,科沃斯机器人全网总成交额达到1.52亿;其中天猫官方旗舰店的单店成交额突破了1.04亿,成功卫冕生活电器类目销售冠军。从2011年“双十一”创始年的200万元到2014年的1.52亿元,科沃斯机器人用“3+1”年实现了6倍的超高速增长和家用机器人一天成交额破亿的成绩。据不完全统计显示,2016年“双十一”成交额再创新高,突破4.11亿。
科沃斯机器人始终倡导“是机器人,更是家人”的品牌理念,始终坚持着家用机器人从“工具”到“管家”再到“伴侣”的发展路径,以“智生活,享人生”为愿景,以全球市场作为企业的发展空间,不断地提升着产品竞争力、企业的管理能力和品牌的价值, 让全球更多家庭享受有机器人参与的智能家居生活。
工商信息
以下信息来自
企业类型
股份有限公司(港澳台投资、上市)
经营状态
存续
行业类型
计算机、通信和其他电子设备制造业
成立日期
1998年03月11日
注册地址
苏州市吴中区郭巷街道吴淞江产业园淞苇路518号
统一社会信用代码
91320500628396530U
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