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Position Overview: We are seeking a dynamic and creative Part-Time Marketing Specialist to join our team. The ideal candidate will be responsible for driving content marketing strategies and managing social media operations to promote our IoT solutions tailored for industrial trucks.
Responsibilities:
Develop and execute content marketing strategies aligned with company objectives and target audience preferences.
Create engaging, high-quality content (blog posts, articles, infographics, videos, etc.) to showcase our IoT solutions' benefits for workplace safety and productivity.
Manage social media channels (LinkedIn, Twitter, etc.) to increase brand awareness and engagement within the industry.Collaborate with the marketing team to plan and execute campaigns that effectively communicate our value proposition.
Monitor and analyze content performance metrics, social media insights, and audience engagement to optimize strategies.
Stay updated on industry trends, competitive landscape, and emerging technologies to maintain a competitive
edge.
Qualifications:
Bachelor's degree in Marketing, Communications, or relevant field.
Strong writing and editing skills with a keen eye for detail and creativity.
Proficiency in using social media management tools and analytics platforms.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Understanding of SEO principles and best practices.
Excellent communication and teamwork skills.