The ideal candidate will help us to work with the school and Regional MAC team to develop and deliver the right brand messages to all our stakeholders (parents, students and key influencers) within the school and wider community throughout all phases of the Parent Experience Journey. To engage all internal and external stakeholders with timely, relevant and engaging customer-focused content that brings to life the unique identity of the school and fully integrates it into all communication.

Responsibilities:

MARKETING & COMMUNICATIONS

As a member of the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.

* Together with the Regional MAC team, develop the school brand equity and USP within local market parent and competitor context and aligned to the Nord Anglia brand position, together with the school message house and brand style guide.
* Implement the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.
* Support in website development and paid media to demonstrate leadership for the school at every stage of the parent online research journey.
* Develop the PR and media strategy for the school, stepping in to support media enquiries and crisis communications as appropriate.
* Lead the development of the annual marketing plan for the school.
* Develop a content strategy for the school and develop an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
* Oversee the execution of the school content strategy across all school communication channels including News & Blogs and social media.
* Develop a Communications policy for the school and all parent newsletters and MAC communications.
* Support to oversee the breadth of parent communications, and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback to the academic team to enable improvement.
* Ensure all photographic and videography is based on global guidelines, is of a high aesthetic quality, brand fit and aligned to parental usage rights.
* Oversee the Marketing and Communications budget and the ROI of marketing activities carried out.

EVENTS

Develop and execute the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.

* Review and sign off the annual event calendar and schedule for the school, aligning the Principal and school SLT as appropriate, ensuring that as many events as possible are optimized for parent recruitment.
* Develop and execute event management procedures to ensure all events are executed efficiently and effectively.
* Develop and execute creative themes for major events that bring to life the unique identity of the school.
* Oversee the marketing of major events through external outreach, media, PR and communications.

EXTERNAL OUTREACH

* Devise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market.
* Position the school as a thought leader in the community through hosted events, earned media and speaking opportunities.
* Ensure that the school has an outreach programme that widens the school’s network, positive relationships and reputation with the community.
* Develop and maintain relationships with key account holders including but not limited to relocation agents, embassies, chambers, education agents, feeder schools and employers, with the intent to build brand awareness and generate enquiries.
* Develop the stakeholder map and contact strategy for the school, bringing in other senior leaders as appropriate and develop all communications materials to be used with the external network.
* Work with other school or the regional office on opportunities that go beyond the school local community.

Qualifications:

* Evidence of relevant marketing experience / roles
* 5-10 years of experience in a Marketing role with demonstrated success in growing / increasing sales in a competitive market
* Chinese and excellent level of English
* Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
* Understanding of and the ability to build strong customer advocacy and repeat client loyalty and retention
* Experience of having worked within a service delivery sector, education sector experience a bonus
* Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes
* Strong analytical skills and proven record of using data and research to support initiatives undertaken
* Experience in monitoring competitor market activity
* Experience in using digital and social media trends and tools to influence the sales life cycle
* Curious and creative
* Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
* Strong proficiency with Microsoft Word and PowerPoint for producing reports and presentations.
* Good cross-cultural, interpersonal and communication skills to interact with diverse nationalities and cultures.
* Excellent analytical skills – with the passion and drive to demonstrate and quantify success.
* Results orientated with the ability to consistently map efforts against identified KPIs.
* Excellent time management skills and flexibility in dealing with multi-functional tasks.
* You’d like to work in a purpose-led sector.

其他信息

行业要求：全部行业
所属部门：市场招生部