KEY RESPONSIBILITIES

Marketing campaign Planning

• Develop good understanding of the education and bilingual schools’ market in Shanghai covering marketing proposition, collaterals, student numbers and other performance criteria, as required.

• Assist with the development and evaluation of marketing strategies for the school and nursery to deliver business goals and enhance relationships with key stakeholders.

• Work with key stakeholders to ensure delivery of the marketing strategy consistently throughout Huili Shanghai

• Research new media platforms, trends, and industry opportunities, and secure new media partnerships.


Marketing campaign execution

• Implement Huili Visual Identity across all marketing execution.

• Develop media spot plan and maintain media relations.

• Develop a range of publications and school giveaways.

• Create engaging written and visual content guidelines to ensure quality. Identify and improve cross-departmental support needed to create high quality content.

• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

• Administrate the creation and publishing of relevant, original, high-quality content.

• Develop coherent plan and clear measurable for the SCRM as a marketing tool. Incorporate optimization strategies, analysis data, and research best ways to increase traffic.

• Increase online presence through digital marketing. Drive engagement with social media influencers and resolve customer issues through social media.

• Facilitate for internal and external events for marketing and admissions.

• Track the implementation of the marketing strategy and propose actions to improve brand awareness and pupil numbers to target levels.
BASIC QUALIFICATION

• Bachelor's degree or above

• Business level communication in English and Chinese, written and spoken.
EXPERIENCE

• At least 7-year experience in marketing


EXPERTISE

• A track record of delivering success in a marketing related setting.

• Experience with SCRM, website, social media and SEO/SEM.

• Good at content marketing and operation work in vertical BBS, digital forums and communities.

• Demonstrable experience of writing, editing and proofing copy.

• Has in-depth understanding of the market and be able to be creative in communication message as well as in communicating with the consumers.

• Familiar with internet media, KOL, magazines, newspapers, and TV, and Demonstrated skills in Excel and PPT for reporting and analysis work.

• Have high self-taught motivation to know advanced digital marketing tools during daily work.

• Proven ability to meet strict deadlines and maintain timelines and calendars.

• Good understanding in education is preferred, passionate about education is a must.


PREFERRED APTITUDES

• Excellent communication and interpersonal skills, proven ability to communicate effectively with different types of people and in cross-culture environment.

• Ability to work in a fast-paced, task-focused, team environment involving technical and non-technical individuals.

• Passionate about building innovative features and working with latest technology.

• Active collaborator (willing to share ideas and teach/learn from others).

• Personal Integrity, accountability, and credibility.

• Strong mindset for continuous improvement to meet or exceed expectations. Commitment to quality and attention to detail.

As an employer of choice, Wellington College China is committed to making professional learning and personal development central to its ethos and approach. WCC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.

其他信息
语言要求：英语、普通话
行业要求：全部行业