职位详情
Responsible for delivering media strategy and buying with a high cost-efficiency and communicate to improve Dyson’s awareness and consideration.
Integrate internal resource and external opportunity proficiently to support business finally.
Responsibilities
a) Do professional research on media industrial trend
b) Develop annual media strategy& planning according to campaign cadence
c) Develop campaign strategy for NPD, promotion and sustaining phase, including insights from industry/TA/competitor aspects and timeline, budget, KPI etc.
d) Expertise on media buying, including media resource package, programmatic& feeds ads, search/SEM/SEO and e-commercial resource etc.
e) Negotiate with agency and media with a high cost-efficiency performance
f) Monitor executive performance and adjust in process
g) Analyze data and review performance to summarize pros and cons
h) Cooperate with cross teams smoothly, such as Brand, PR, finance, procurement team etc.
Qualifications, Behaviors
a) Recognize Dyson enterprise culture and ambition
b) Driven by the desire to win and for continuous improvement
c) Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through.
d) Problem solving, must be able to critically and actively analyze situations, spot issues, and present viable solutions.
e) Intelligent, independent thinker, strong aptitude in analytical thinking, rational, and prompt.
f) Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders.
Working experience, skills
a) Have a good communication and presentation in English
b) Bachelor’s degree or above, relevant major (marketing, E-comm. business and 3C/ beauty industry) is preferred.
c) Over 3 years in a marketing leading company, or a 4A advertising agency.
Languages
English and Mandarin
其他信息
语言要求:英语
行业要求:全部行业