职位详情
Content / Creative Role
KEY JOB ACCOUNTABILITIES
◼ Fully understand the needs of consumers
◼ Support PM in identifying and developing creative project concepts
◼ Translate PM 360 brief into action plan for content production
◼ Define the content production calendar, to ensure the right support for the department
◼ For the project and always continue to drive the creation of innovative content and ensure that
it can resonate with the market, such as:
➢ V ideos films, packshots & imag ery
➢ Social media content
➢ Project content for website & mobile app
➢ PR content related to project
➢ Eretail kits
◼ Work with zones and countries to understand local needs and ensure content is re usable
◼ Brief and manage agencies to ensure content fits both brand DNA and project vision and
objectives
◼ Define & write guidelines for local adaptation implementation of content assets
◼ Assess post launch performance using data provided by Zones & countries
key skills required
◼ Interest in latest trends and Aesthetic sense
◼ Understanding of the 360 media ecosystems
◼ In depth knowledge of consumer habits and of the overall 360 consumer journey
◼ Digital & technological mindset
◼ Brand DNA sensitivity
◼ Story telling
◼ Project Management
◼ Collaborative leadership
◼ Agility
其他信息
语言要求：英语、普通话
公司介绍
欧莱雅集团在1997年进入中国。欧莱雅中国的总部位于上海，并在全国设有五个办事处，目前在中国拥有31个品牌，一个研发和创新中心，两家工厂分别位于苏州和宜昌，共有超过14,000名员工。经过25年高质量、稳健、可持续的增长，中国已成为欧莱雅集团全球第二大市场、集团北亚区美妆黄金三角洲的总部、全球六大研发枢纽之一以及全球三大美妆科技中心之一。
欧莱雅中国始终贯彻落实集团提出的“欧莱雅 为明天——可持续发展承诺2030”，是集团第一个完整运营设施“零碳”的市场。2021年，在“HUGE美好计划”和“BEAUTY HUGEVOLUTION 𡘙·美的进化”的战略指导下，欧莱雅中国再次取得超过20%增长，实现了两倍于美妆市场平均增速的骄人业绩，四大事业部均实现增长。在2021天猫双十一购物节，欧莱雅也成为成交量超100亿的两大集团之一。2022年，欧莱雅中国迎来25周年，正式发布“Co-Evolution美：共同进化·生生不息”全新战略，将继续加大对中国市场的投资和承诺，并积极通过社会责任项目，持续贡献中国社会的美好发展。
L'Oréal entered China in 1997. L'Oréal China is headquartered in Shanghai and has five offices across the country. L'Oréal China currently has 31 brands and one R&I center in China, as well as two factories in Suzhou and Yichang, owning more than 14,000 employees. After 25 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, the headquarter of the North Asia “Beauty Triangle”, 1 of the 6 R&I hubs, and 1 of the 3 Tech Hubs.
As one of the best corporate citizens in China, L'Oréal China has always implemented and kept the “L'Oréal for the Future - Sustainable Development Commitment 2030” in mind. China is L'Oréal's first market to achieve carbon neutrality for all its operated sites. In 2021, under the strategic guidance of Huge Project and BEAUTY HUGEVOLUTION, L'Oréal China once again achieved over 20% growth, twice of the Chinese beauty market. All four divisions witnessed growth. During the 2021 Double 11 shopping festival, L'Oréal China was one of the only 2 groups with a turnover of over 10 billion on Tmall. In 2022, L'Oréal celebrates the 25th anniversary in China and released its “Co-Evolution” strategy. The company will continue to increase the investment and commitment to the Chinese market and actively contributes to the good development of Chinese society through CSR programs.
工商信息
以下信息来自
注册地址
上海市静安区南京西路1601号越洋国际广场11楼（一照多址企业）
统一社会信用代码
91310000710939418D
