职位详情
Job Description:
Trade Marketing Strategy and Channel Development
To take initiative, plan and implement activation with business priority & brand strategy :
- focusing on On channel (Night Club, Bar, KTV, Small Trendy Bar & Family KTV ) and specific area OFF channel development and penetration. Work closely with regional sales team deliver creative solutions, develop channel activation mechanism, select outlets for implementation and execute regional trade activities so as to meet specific market needs
Fully engage in fiscal business key project in terms of plan design, coordination and execution
Project budget control and management in line with expectations
Develop regular TMKT reports and build up strong relationship with key trade partners and gather market intelligence
Execution Activities
Qualified outlet/city plan for each activation to fit channel strategy and brand strategy. Well delivery and communication between trade and brand to ensure realize the brand & channel strategy.
Effective communication between trade and brand and immediate feedback/action to leverage both needs.
Strictly follow brand guideline and channel strategy guideline for effective investment.
其他信息
语言要求:英语、普通话
行业要求:全部行业
公司介绍
METABEV is an international brand management and distribution company established in 1989 specializing in high-quality food & beverage products in the Asia Pacific. Our portfolio has been built through a stringent selection process, tailored market entry strategies, and the establishment of close partnerships with both worldwide brands and fast-growing emerging brands