职位详情
绩效奖金
带薪年假
年度旅游
定期体检
通讯津贴
扁平管理
技能培训
弹性工作
节日礼物
领导好
Upgrade Zespri communication capability and capacity on social content of key digital platforms in China, develop agency pool and team way of working to maximize Zespri’s brand performance, i.e enhance brand recognition, product recommendation, and uplift consumer engagement. This role is a critical part of Zespri’s digital marketing capability, and will bring innovative social content best practice from the external market.
Accountabilities
-Develop RED and Douyin platform social content strategy and implementation plan in line with overall brand communication strategy both long term and short term.
-Develop social seeding agency pool and working process with right mix of social seeding capability/KPI management and service quality.
Technical Capability
-In-depth knowledge of digital landscape and grasp the pulse of social.
-Deeply understand the mechanism and interaction of each key social platform
-Strong KOL/influencer and content marketing experience.
-Spirit of collaboration, integrity & ownership.
-Team player-Develop social KOL strategy, manage KOL pool with right process and data tools under aligned guidelines of both effectiveness and efficiency.
-Lead day to day work of social content and KPI management with social seeding agency, follow through execution, tracking and performance optimization at timely manner.
-Collaborate with campaign communication team to support campaign landing through KOL seeding during campaign period, to ensure smooth content connection and execution quality
-Collaborate with internal cross function teams to build full loop model of content-to-conversion with solid data and KPI guideline, to maximize the scalability of brand to business in the digital way
-Provide regular report to broad commercial team with KPI delivery, insights obtained, and deployment plan to keep a virtual cycle of performance enhancement over time.
-Lead up the innovation practice and culture of both internal team and external partner, to keep updating the most uptrends of China market best practices with a regular frequency
-Budget management across A&P planning, spend and KPI tracking, and reporting following Zespri planning process.
其他信息
语言要求：英语
行业要求：全部行业
工作地址
上海-徐汇区上海市徐汇区虹桥路1号3307-3308室
公司介绍
Zespri International Limited is the world’s largest marketer of kiwifruit, selling kiwifruit into more than 50 countries and managing 30 percent of the global volume.
In 2017/18 Zespri sold 138.6 million trays of premium-quality Zespri Kiwifruit. Zespri sets the global benchmark for guaranteed excellence and delicious, nutritious kiwifruit with the Zespri Brand. We work with growers and post-harvest operators to source top-quality Zespri Kiwifruit and supply this kiwifruit through our distribution partners to wholesale markets and retail customers. Zespri’s global headquarters are based in Mount Maunganui, New Zealand, in the heart of New Zealand’s largest kiwifruit producing region, the Bay of Plenty. Zespri has offices in over 20 countries around the world.
