POSITION SUMMARY
Contribute to portfolio management or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management; Interface with WWT and global/local functional team as TA platform lead.
Assist the Marketing Lead to build innovative platform to achieve effectiveness and efficiency of the business.
Responsibilities
Platform Management
Develop the big strategic brand or portfolio platform to optimize the process ensuring effiective engagement of various stakeholder group
Contribute to portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
Cross-functional engagement – across Field Force, medical, legal, regulatory, etc to get alignment
Input to the country OP plan
Interface with WWT to gain support
Prepare report for global & country level internal communication
Organization Effectiveness
Assist the Marketing Lead to develop effective team on external customer facing platform management
Assist the Marketing Lead on regional marketing management to ensure seamless interaction from central to region
Innovation
Lead the innovation from internal to external focus based on identified key issues of business to drive growth


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

其他信息

行业要求：全部行业