Job ID: 0000JVJ8
Description
We are currently seeking an experienced professional to join our team.
In this role, you will:
1. Develop a digital marketing customer acquisition plan to expand the touchpoint traffic and marketing audience of HSBC’s digital media channels
2. Familiar with various domestic digital media channels, proficient in customer acquisition strategies of online performance marketing, ensuring a seamless user experience in the online customer acquisition process and continuously optimizing the customer acquisition conversion path.
3. Be able to expand strategic digital partners across industries and design diverse customer acquisition models such as membership marketing cooperation, brand zones, etc., to continuously acquire high-quality potential customers. Through in-depth cooperation with digital strategic partners, we can achieve mutual benefit and win-win results.
4. Monitor, optimize and report on the effectiveness of digital marketing customer acquisition activities. Regularly optimize marketing campaigns based on tracking results and measure paid media launch performance to achieve business goals.
Qualifications
To be successful in the role, you should meet the following requirements:
- Education: Business/Advertising degree
- Proven experience in driving traffic to digital channels and performance marketing campaigns. Professional experience (3 years)
- Applicants with experience in the financial services industry are preferred
- Solid experience in performance marketing data analysis
- Experience managing external advertising agencies
- Experience managing paid media budgets
- Data-driven thinking and strong statistical skills
- Good negotiation and communication skills both with external partners and within the organization.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Company relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website./RG
Issued by HSBC FinTech Services (Shanghai) Company Limited
职能类别：市场/营销/拓展经理
关键字：市场营销策略规划品牌策划市场开发内容营销