This role is ecommerce market account leader for JD**** and O2O (Online to offline).

Essential Duties and Responsibilities:
• Lead SCJ biggest e-platform JD (sales weight＞30%) and O2O (MeiTuan/JDDJ/ELM/TXD/Dmall) portfolio / advertising / activation strategy, planning, budget, and execution. (JD 80%, O2O 20%)
• Closely work with account sales to achieve top / bottom line sales target and market share target
• Co-work with brand market and IMC (Integrated Marketing Communication) team to land brand campaign or NPD (New Product Development) launch on e-platforms
• Maintain good relationship with key e-platforms MKT function to get enough resource and maximize ROI (Return On Investment)
• Product assortment and content management for responsible e-platforms
• Address ecommerce insight based on business analysis.
• Liaise with eCommerce agency to propose and align execution KPI for responsible e-platforms.
• A&P (Accounts Payable) management and P&L (Profit and Loss) tracking for responsible e-platforms

Required Skills / Experience / Competencies:
• Minimum 2 years marketing working experience in Marketing or EC marketing, familiar with key eCommerce platform trends and directions
• A minimum of Bachelor’s degree
• Successful campaign practice in EC marketing or marketing territory

Preferred Skills / Experience / Competencies:
• EC market or EC sales account experience in Tmall or JD****, or TP store manager is preferred
• Trainee background is preferred
• Industry (household) related digital working experience is preferred

其他信息

行业要求：全部行业
所属部门：市场部