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更新:2024-03-10
高成长型全球连锁餐饮品牌-CMO
8-11万
北京朝阳区  | 10年  | 社招
已结束
职位详情
五险一金
发展空间大
管理规范
岗位晋升
国际化管理
岗位描述
1、该岗位为中国区市场部总负责人,汇报给中国区CEO,下属带领3个市场团队,职能覆盖品牌塑造、消费者洞察与分析、市场拓展、渠道管理、会员运营及私域管理、线上外卖合作等;
2、作为集团总部市场部,需梳理及建设市场管理体系及标准化流程,同时涉及人员的架构重新梳理和设置,保证各区域市场管理统一、协同、标准化;
3、深入参与产品全生命周期管理,特别是新品推出策略、促销方案、下沉至门店执行,涉及跨多部门沟通(供应链、门店、视觉设计等);
4、数字化会员体系推行,CRM数据模块的简历与应用,消费者数据分析管理;
5、市场部人员素质能力培训、提升与发展、人员梯队建设等。

理想的求职者
1、10年以上食品快消品或大型餐饮品牌全盘市场管理工作,早期具有知名外资500强公司背景,受到过专业化体系培训和历练积累会成为加分项;
2、对于消费市场和用户行为具有深入的研究和敏锐的洞察力,善于数据分析和专业的市场分析工具使用;
3、风格务实落地,能够深入了解及参与业务、善于下场解决实际问题,能够快速适应市场变化、并提出有效解决方案;
4、具有大团队管理经验和优秀的领导魅力,擅长团队培训及发展,树立积极活跃的团队氛围、可以融入年轻化团队;
5、结果导向型人格,对企业经营P&L有管理意识。

其他信息
语言要求:普通话

所属部门:Marketing team
工作地址
北京-朝阳区国贸[地铁站]
公司介绍
Whether you're searching for your dream job or looking to recruit the ideal person for your business, we can help. At Michael Page we've been bringing job seekers and employers together for more than 30 years.

We employ specialist consultants for each job sector that we cover. This ensures every consultant is an expert on their specific industry and is able to offer expert advice to help find the right job for you. Our globally recognised brand attracts the highest quality employers from around the world ensuring that we always have a great range of jobs available.

So if you're looking to take your career to the next level, visit www.michaelpage.com.hk
About Michael Page
Michael Page is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract and temporary positions with some of the world's biggest brands. We have operations in the UK, Continental Europe, Asia Pacific and the Americas and focus on recruiting for the following industries:

Accounting & Finance
Financial Services
Sales & Marketing
Legal
Human Resources
Procurement & Supply Chain
Engineering & Manufacturing
Property & Construction
Retail & Sourcing

Michael Page operates through 166 offices in 28 countries and employs over 5,000 worldwide. We have been in operation in Asia Pacific since 1985 and have offices in Hong Kong, China, Singapore, Japan and across Australia. Our China division was launched in 2003 as an extension of our Hong Kong operation and has proved successful in sourcing both local and expatriate candidates for our multinational client portfolio.
Contact Us
Suite 503B, China Resources Building
5001 Shennan Dong Road
Shenzhen, China 518001
Tel +86 755 3396 0900
Fax + 86 755 3396 0901
Email: enquiries@michaelpage.com.hk
产品介绍
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