RESPONSIBILITIES

• Identifying regional consumer trends and growth opportunities & risks.
• Work with regional sales GM/city managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
• Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all regional consumer engagement events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches).
•Campaign Activation:
• Develop in-store programs and campaigns to engage existing leads and create new leads.
• Identify, plan, and execute partner and co-marketing programs.
• Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all consumer engagement programs and identify new needs within the retail environment.
• Evaluate and track the success of programs and campaigns.
• Consumer Communication:
• Ensure compliance with global brand strategy and corporate identity for Tesla Motors.
• Work with communications team on consistent and effective messaging of external documents and promotional materials to support our consumer engagement activities (e.g. collateral).
REQUIREMENTS
• Bachelor’s degree (B.A.) or the equivalent in experience and evidence of exceptional ability.
• 8 years+ related experience with a proven track record developing and driving campaign initiatives for a lifestyle product.
• Resourceful, good at leveraging resource to meet business objective with minimum cost.
• Strong leadership skills, Team player and builder – leads by example.
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media.
• Proven track record creating, managing, marketing events focused on ROI.
• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes.
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently.
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment.
• Positive “can do” attitude, passionate and able to show commitment and to inspire others.

其他信息

行业要求：全部行业