Key Responsibilities:

- Support the DAM and Regional Head of Marketing to define the USP of the school within Nord Anglia Education brand context.
- Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.
- Implement NAE brand and campaign materials in the school.
- Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey.
- Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.
- Execute the school content strategy across all school communication channels including News & Blogs and social media.
- Develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.
- Build the school online community through social media, driving both followers and engagement (shares and comments).
- Ensure that all current parents are kept up to date on school news and information.
- Working with the School DAM, lead the PR and media strategy for the school.
- Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan.
- Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively.
- Work with the School MAC team and Regional office on any other Marketing related activities as required.
- Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
- Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

Required Qualifications:

- Bachelor’s Degree
- Minimum 5 years working in a marketing team/environment (agency or client side)
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
- Strong leadership skills
- Experience of having managed a team
- Experience of having worked within a service delivery sector, education sector experience a bonus
- Experience of brand equity development
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI, KPIs
- Outstanding written and verbal communication skills in English
- Creative and technical thinking ability
- Self-motivated, flexible and adaptable to different tasks at hand
- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
- High level of integrity

其他信息
语言要求：英语

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