Job Description Summary
- Influences business plans and management communications by supporting small product development projects for new features.
- Develops detailed product specifications for a small portfolio, to achieve short term business results.
- Supports product management by gathering specific information and preparation of product introduction material.
- Gathering information w.r.t. product strategy, making SWOT analysis. Develop presentation material. Participates in the market introduction.

Job Description: Product Marketing Manager
Primary Focus: Total Product Life Cycle Ownership
Organizational Influence: required across all major groups
Operations, Product Development, Finance, Sales, Marketing

General Description:
The Product Marketing Manager (PMM) will contribute to develop and manage Lumileds’ LUXEON LED product lines, strategies for existing and future products. This will include managing product life cycles, identifying new product opportunities, increasing the profitability of existing products and conducting market & product analysis. The PMM must be able to work across multiple functions in the organizations to drive the commercialization and marketing of the product. PMM capabilities include being the marketing technical expert with a strong understanding of customer and market requirements in the consumer mobile electronics hardware space.


- Portfolio Management, manage product lifecycle from development to market launch to end of life
- Lead customer or market driven product proliferations projects
- Contributes to identification, evaluation and recommendations of marketing opportunities consistent with product line objectives
- Provides technical consultation to field sales professionals and channel partner
- Participates in definition of the NPI (New Product Introduction Process) with Product
- Development and Operations to ensure the product is meeting customer and financial expectations
- Works with the marketing communications group to develop press releases， advertisements, product briefs and sales collateral include web positioning
- Development and communication of product position in specific applications and the appropriate differentiators
- Promote products at customers, train FAEs and field sales on value proposition
- Set pricing and go to market strategy
- Travel percentage 20-30%

Candidate profile
- Bachelor or Master degree in EE, MSE, or advanced degree in physics /semiconductor (MBA a plus)
- Minimum 3 years of Product Marketing experience in a Component Engineering /Hardware Technology Field (Optoelectronic Devices a plus).
- Display consumer electronics experience and background desired (sales experience is a plus)
- Strong technical background (knowledge of LEDs and TV backlighting a plus)
- High degree of creativity and ability to influence
- Decision making, problem solving and analytical capabilities
- Leadership attitude
- Excellent written, verbal communicating and presentation skills

其他信息
语言要求：英语
行业要求：全部行业