You will enjoy using the platforms as well as additional tools and technologies available such as Adobe Analytics and MSIGHTS to analyse regional paid search performance. Based upon our paid media KPIs and campaign performance you will identify areas for improvement with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads. You will develop and deliver comprehensive standardized reports to track key metrics to present to stakeholders, in close collaboration with the rest of your team (IMT) and our Media Agency.


A good understanding of integrated content marketing will allow you to be an expert in paid search content and customer journeys, to support the creation of regional paid search content. Being customer-first, you will appreciate regional audience needs and support in delivering effective paid search campaign assets.


The success of your role will focus on ensuring paid search is being activated and is performing in region, aligned to our global plans. You will collaborate with internal teams and external agencies to ensure seamless campaign execution and will be a strong stakeholder manager and communicator.


YOUR PROFILE

Minimum 3 years’ experience in paid media SEM REQUIRED; Programmatic Buying and Social are pluses

Strong understanding of Chinese search engine platforms, including Baidu and pluses are Sogou, 360 Search, Bing and Google.

Experience in working for and/or managing paid media agencies

Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.

Extensive knowledge about the region, especially as it pertains to paid media; including local platform nuances

Capable of managing advertising budgets effectively

Excellent stakeholder manager

You will have a data-driven, digital, customer-first mindset

Skilled at using tools and technology to track campaign performance

Top organizational and project management skills

A strong team player who is both proactive and positive about all that’s possible

Fluent communication skills in both English and Chinese

其他信息
语言要求：英语
行业要求：全部行业