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更新:2024-04-29
直播电商负责人
5-7万
广州天河区  | 5-10年  | 大专  | 社招
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职责描述
- 负责抖音/快手平台品牌号直播的整体运营,进行产品卖点提炼,制定直播流程、专题活动策划、场控、氛围、促进GMV增长;
- 制定电商年度经营目标、费用预算及月度规划(销售额、成交转化率、广告投入、利润率等);
- 了解行业动向,研究电商直播新玩法,分析品类和账号的运营销售情况,根据市场行情及时调整优化直播运营策略方向;
- 通过各平台和渠道拓展、挖掘潜力主播、时尚达人、网红并达成合作;
- 监控分析数据(直播流量、转化率、销售、跳失率等),基于数据分析报告和复盘进行持续监控,对运营优化做出迅速响应和调整,确保运营效果;
- 协调销售、产品、物流、供应链等各个环节,统筹整个销售运营工作。

理想的求职者
- 专科及以上学历,5年直播操盘经验或平台经验,有丰富的团队管理经验、资源整合能力和业务推进能力;
- 有从0到1构建直播运营团队,抖音、快手平台经验优先;甲方品牌亿级操盘经验;
- 有MCN 机构、抖音、快手平台头部达人资源,关系良好,有成功合作案例;
- 熟悉直播平台的传播机制和运营规则,能够利用平台规则实现产品快速裂变增长;
- 数据驱动型人才,有ROI意识,对产品数据表层和底层逻辑有自己独立判断;
- 思维清晰,逻辑性强,思路开放,抗压力强,愿意接受挑战,结果导向。

薪酬待遇
- 上市企业有较强的抗风险能力;
- 直播电商一把手,搭建团队和生意管理角色。

其他信息
语言要求:普通话
行业要求:全部行业
工作地址
广州-天河区天河区
公司介绍
Whether you're searching for your dream job or looking to recruit the ideal person for your business, we can help. At Michael Page we've been bringing job seekers and employers together for more than 30 years.

We employ specialist consultants for each job sector that we cover. This ensures every consultant is an expert on their specific industry and is able to offer expert advice to help find the right job for you. Our globally recognised brand attracts the highest quality employers from around the world ensuring that we always have a great range of jobs available.

So if you're looking to take your career to the next level, visit www.michaelpage.com.hk
About Michael Page
Michael Page is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract and temporary positions with some of the world's biggest brands. We have operations in the UK, Continental Europe, Asia Pacific and the Americas and focus on recruiting for the following industries:

Accounting & Finance
Financial Services
Sales & Marketing
Legal
Human Resources
Procurement & Supply Chain
Engineering & Manufacturing
Property & Construction
Retail & Sourcing

Michael Page operates through 166 offices in 28 countries and employs over 5,000 worldwide. We have been in operation in Asia Pacific since 1985 and have offices in Hong Kong, China, Singapore, Japan and across Australia. Our China division was launched in 2003 as an extension of our Hong Kong operation and has proved successful in sourcing both local and expatriate candidates for our multinational client portfolio.
Contact Us
Suite 503B, China Resources Building
5001 Shennan Dong Road
Shenzhen, China 518001
Tel +86 755 3396 0900
Fax + 86 755 3396 0901
Email: enquiries@michaelpage.com.hk
产品介绍
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