ABOUT THE ROLE

The main mission of this position is to expand and accelerate business growth in TW, HK & SG by acquiring new business through marketing activities.

This role is situated in our China, Shanghai office, offering you the opportunity to contribute to our innovative and collaborative work environment. In this position, you will play a pivotal role in driving business growth in TW, HK & SG. This involves working closely with the local sales team and the overseas marketing team, utilizing a combination of strategies such as social media, events/webinars, website optimization, email marketing, and content creation including case studies, translation, and localization.

WHAT YOU WILL DO
Develop and execute comprehensive marketing strategies for TW, HK & SG in alignment with local sales objectives.
Enhance sales processes by implementing marketing activities tailored to meet the specific needs of the sales team.
Boost our brand image, mission, and presence on social media and website, including but not limited to search engine optimization (SEO).
Execute targeted email campaigns including nurturing sequences, newsletters, and event/webinar invitations.
Planning and execution of virtual and face-to-face events. Responsible for the selection of themes according to market trends and company objectives. Coordination of logistics, relationships with suppliers, and promotion to create attractive and successful events that effectively support our sales process and enhance brand visibility.
Collaborate with global colleagues to coordinate impactful marketing campaigns on a global scale.
Forge strategic partnerships with external collaborators and media outlets to extend our reach and influence.
Conduct thorough evaluations of marketing initiatives to analyze ROI and refine strategies for optimal effectiveness.
Drive the tracking, optimization, and qualification of Marketing Qualified Leads (MQLs).
Create, proofread, refine, and translate content(mainly English to local languages) such as articles, ebooks, case studies, infographics, banners, posters, and videos.

WHAT YOU WILL NEED
Knowledge of Marketo and SFDC or similar Marketing automation tools and CRM system
Knowledge of Photoshop, AI, Canva, and Video editing
Knowledge of Website analytics tools
Master the below languages:
Traditional Chinese: Native speaker, Excellent written and oral communication skills
English: Excellent written and oral communication skills (frequent communication with the overseas team)

WHAT WE’RE LOOKING FOR
Bachelor's degree or above
Minimum 3 years of marketing experience
Experience in B2B marketing and passion for B2B communication
Detail-oriented, multi-tasker, and willing to learn in a diverse working environment

WHAT WE OFFER
In line with the company's goals, goFLUENT is dedicated to build a work environment with strong synergies and provides equal opportunities for its employees to maximize their role in the company's growth.

Dynamic, startup-like experience within the security of a fast-growing, 24-year old Swiss-based company.
Learn from top executives and visionaries in the learning and language market.
The experience of joining an innovative organization with an international, vibrant working environment.
Excellent remuneration package commensurate with a high growth potential market and a ground-breaking cloud-based platform .
Full on-boarding and fast ramp mentoring program guide candidate to success.
World-class learning experience by being a goFLUENT learner. Learn from one of our twelve business languages!
Exciting global team-building events abroad.

其他信息
语言要求：英语、普通话

所属部门：Marketing