Job Responsibilities:

Lead NPD projects’ design and delivery
1/Identify consumer insights and category triggers/barriers for business opportunities.
2/Be responsible for product concept creation and validation to ensure consumer/competition set & current portfolio relevancy. Work closely with Insight team on product proposition/concept/pricing/artwork design consumer validation.
3/Ensure competitive product feature design (RTB, visual, pricing, channel) and on-time delivery of marketing works with high quality and brand relevancy.
4/Work closely with channel team on demand forecast and lead NPD launch activations – from investment planning to communication delivery.

Experience and Competencies required to be successful in the role:

1/ More than 2 years brand marketing or digital marketing experience

2/ Experience in New Production Innovation and E2E Brand Communication

3/ Excellent communication and cross functional collaboration

4/ Data analysis and presentation skills Pet owner is preferred

其他信息
语言要求：英语、普通话
行业要求：全部行业
所属部门：市场部