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更新:2024-04-16
Corporate Communications Manager - Scania Local Project
2.5-3.5万
上海静安区  | 5-10年  | 本科  | 社招
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A brief summary of the provided position as below:

The Corporate Communications Manager will play a critical role in shaping the company’s brand narrative and fostering positive relationships with stakeholders while leading our dynamic communications team. The role will be responsible for developing and implementing comprehensive communication strategies to enhance the company’s reputation internally and externally, managing all aspects of internal and external communications, public relations initiatives, and event management.

Responsibilities:

* Develop and execute strategic communication plans aligned with the company’s objectives and values
* Lead the development of messaging frameworks and communication guidelines to ensure consistency across all channels
* Identify emerging trends, issues and opportunities to proactively shape the company’s narrative and reputation
* Create internal communication channels, including newsletters and intranet to foster transparency and engagement
* Collaborate with senior managers to cascade organizational messages and initiatives effectively
* Work closely with the Group Communications for high level messaging alignment and implementation
* Implement metrics to measure the effectiveness of internal communications and continuously improve strategies
* Lead media relations efforts, including building and maintaining relationships with journalists, influencers, and industry analysts
* Develop and distribute press releases, articles, and thought leadership pieces to enhance the company’s visibility and thought leadership
* Serve as a spokesperson for the company, handling media inquiries and interview opportunities
* Develop and execute strategic public relations campaigns to promote key initiatives and products
* Monitor media coverage and industry trends to identify potential risks and opportunities, and develop appropriate responses
* Manage crisis communications efforts and serve as a primary point of contact for crisis situations
* Oversees the planning and execution of corporate events, including product launches press conferences, trade shows and industry events
* Coordinate with cross-functional teams to ensure execution of events, including logistics, content development, and post event evaluation
* Identity opportunities to leverage events for media coverage and stakeholder engagement
* Actively work and support projects but not limited in the JD

Experience & Qualification:

* Bachelor degree in Communications, Public Relations, Marketing or related field. Master’s degree preferred.
* 5 years of experience in corporate communications, public relations, or a related field, with a proven track record of success
* Strong leadership and managerial skills, with experience leading and developing high performance teams
* Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences
* Strategic thinker with the ability to develop and execute comprehensive communication strategies that align with business objectives
* Proven experience in media relations, crisis communications, and event management
* Ability to thrive in a fast paced environment, managing multiple projects simultaneously and adapting to changing priorities
* Proficiency in Microsoft Office Suite and familiar with communication tools and platforms
* Fluent in oral and written English

其他信息

行业要求:全部行业
所属部门:--请选择部门--
工作地址
上海-静安区凯德·星贸
公司介绍
斯堪尼亚是****的交通运输解决方案提供商,我们致力于与客户和合作伙伴一起携手,引领向可持续交通系统的转变。2022年我们在全球共向客户交付80,238辆卡车,4,994辆客车,13,400台发动机。全年净销售额1700.04亿瑞典克朗,其中服务业务占比超过21%。
斯堪尼亚成立于1891年,业务遍及100 多个国家和地区,研发中心位于瑞典,在巴西和印度设有分支机构。生产部门集中在欧洲、拉美和亚洲,同时在非洲、亚洲和欧亚大陆也有区域生产中心。斯堪尼亚是大众集团旗下的传拓(TRATON)集团的成员企业之一。
从1891年成立之初的一家私营火车车厢制造厂,到如今的**行业前行的可持续交通解决方案提供者,斯堪尼亚经历百年风雨洗礼,始终屹立于全球商用车市场之巅,继续书写着成功篇章。
2004年,斯堪尼亚在中国设立代表处,2007年斯堪尼亚销售(中国)有限公司成立。2010年,基于对中国市场的信心和植根中国长期发展的策略,斯堪尼亚集团在中国成立了中国战略中心。2016年,斯堪尼亚中国将总部职能转移至上海。2018年,凝结十年研发心血、200亿瑞典克朗投资的全新一代斯堪尼亚在中国面世。2020年,由斯堪尼亚100%控股的全新工厂在江苏如皋揭牌。2022年6月,斯堪尼亚如皋生产制造基地工程建设启动。
工商信息
以下信息来自
企业类型
有限责任公司(外国法人独资)
经营状态
在业
行业类型
零售业
成立日期
2007年03月05日
注册地址
北京市朝阳区霄云路36号国航大厦2001-2003室
统一社会信用代码
911100007178678162
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