Key responsibilities：
As the Channel Marketing Assistant Manager/Manager for GN, you will:
? Analyse and understand the customer landscape, to uncover growth opportunities
? Lead the creation & implementation of best in class customer specific or key channel consumer campaigns/communication to drive category & brand share:
- Develop compelling commercial selling stories to excite and engage customers in campaigns ensuring that GN is the customer partner of choice
- Promotion owner, working hand in hand with local sales teams to develop & execute both sell-in and sell-out plans aligned to the specific marketing plan priorities.
- Optimize customer activity tool-box, and partnership programs
- Develop profitable volume-driving promotions
- Own and capitalize on the customer briefing process for individualised activation
- Report on retail marketing execution and performance against agreed metrics
- Other marketing support like marketing materials printing and POS giveaways support etc.
? Event management
- Own and execute major events such as new product launch event, industry conference(Beijing International Audiology Conference) etc. in support of the company’s strategic goals
Preferred education and experience：
? Be degree qualified, preferably in Marketing or business-related disciplines
? Have >5 years combined experience in retail marketing, event management. Sales experience is a plus.
? Have experience with both multi-national accounts/chains as well as independent customers in a B2B or B2B2C environment
? Have experience in medical device, optical or health-related industries (favoured but not essential).
? Successfully interpret data to create commercial insights, and use those insights to develop account relationships & activation strategies/plans.
? Be able to thrive in an ever-evolving environment, in an industry that is rapid growth
? Be resourceful and creative in bringing the best customer solutions to life.
? Be confident in leading discussion with Customers and the Sales team
? Have proficiency in cost & budget management
? Work well in cross-functional teams, in a lean environment
职能类别：市场/营销/拓展经理
关键字：B2B活动B2C活动新品上市活动设计