JOB SUMMARY

You will be centrally responsible for the design, development and implementation of data-driven marketing campaigns ensuring that campaigns run optimally and identifying revenue opportunities for Trust. You have a keen interest in questioning the status duo and you are always on the lookout for ways to do things better. Your key stakeholders will be Product, Marketing and Data to automate and integrate campaign communications into the customer journey to maximize customer experience and engagement, optimize processes and eliminate manual campaign execution and fulfilment.

RESPONSIBILITIES

- Responsible for campaign delivery for all marketing comms within Trust Bank based on Campaign Comms Calendar and schedule.

- Work closely with Product teams on campaign related activities which includes designing customer journey, developing, exploring system solutions, implementing, tracking, and providing optimization strategies to drive revenue opportunities.

- Convert business requirements into campaign design specifications to identify any data gaps before campaigns go live.

- Drive system integration, maintenance and processes, collaborating with Product for execution and launches of new products and services.

- Comfortable managing stakeholders and responding in a timely manner.

- Appropriately assess risk when business decisions are made, adherence to data governance, security, and processes in place to safeguard client information to avoid business implications.

- Respond to service disruptions/incidents as part of our internal incident procedures.

- Ensure accurate and timely completion of all projects and requests.

OUR IDEAL CANDIDATE

- Minimum 3 years relevant experience in campaign management with basic SQL experience.

- Experience in marketing automation and customer engagement platforms like Moengage, Braze, Salesforce a plus.

- Experience in campaign management platforms like Perx, MoneyThor a plus.

- Ability to understand system integration and logical thinking to address business challenges with innovative data driven solutions.

- Highly adaptable, comfortable with a fast moving environment and able to work with multiple stakeholders to deliver assigned tasks on time.

- Excellent communication & interpersonal skills and detail-oriented.

- Experience in Project management from a data solutions perspective.

- Previous work experience in banking preferred but not mandatory, possess hands-on experience on campaigns and analytic tools.

ROLE SPECIFIC COMPETENCIES

- data-driven marketing

【福利待遇Benefits】

1. 薪酬制度：基本工资、年终金、年度调薪、试用期全额工资；

2. 福利保障：五险一金、补充性商业医疗保险、免费年度体检、节日福利；

3. 假期待遇：周末双休。除享有国家法定节假日外，还拥有至少12天带薪年假、15天带薪病假、3天志愿者假、婚假、产假以及陪产假、哺乳假、育儿假等；

4. 弹性福利：商业医疗保险套餐可升级，根据业务安排可以居家办公；

5. 职业发展：丰富的aXess Academy Learning Resources，针对IT专业人士打造各类专项培训，外部培训经费，内部转岗及晋升机会；

6. 工作环境：办公环境舒适，免费咖啡无限畅饮，休息区等；

7. 交通安排：紧邻3号线林和西地铁站，以及天河体育中心，交通饮食便利。

其他信息
语言要求：英语
行业要求：全部行业