ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Develop a clear portfolio strategy including franchise positioning, innovation plan, pricing and promotional strategy, marketing investment and financial plan
* Develop the Marketing Plan for Capsule portfolios in line with the agreed strategic direction and oversee the development and launch of all key initiatives within the Marketing Calendar
* Formulation and implementation of allocated budgets, monitor and control of advertising and social expenses within budgeted levels. Oversee monthly reporting in terms of accuracy and timeliness.
* Oversee all operational aspects including sales forecasting, inventory management, deletions plan and performance tracking.
* Build strong relationship with global and regional stakeholders to influence strategic direction and innovation pipeline
* Manage key agency relationships to build partnership and deliver maximum value
* Coach and develop 2 subordinates to deliver team management objectives.

ESSENTIAL EDUCATION, SKILLS AND ABILITIES REQUIREMENTS:

* University Degree or above
* 6-8 years within FMCG with at least 2 years as (Product/Digital) Marketing Manager with direct reports. Must have with some experience in cosmetics during career
* Strong strategic thought leader with proven experience in building brands
* Technically strong in all aspects of Marketing including Media, Advertising , New Product Development, P&L management, analytical and operational skills
* Excellent team player and people manager who can build a strong team and develop cross functional partnerships
* Able to effectively influence at all levels (both locally and internationally)
* Effectively able to prioritise and delegate work as required
* Passion for cosmetics category and have worked in the industry during their career
* Fluent business English must

其他信息

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