The Global SEO team is looking for a smart, self-motivated, data-driven Regional Lead of SEO/Growth Marketing to manage organic search for the region. The Regional SEO Lead will work with the regional marketing teams to develop and execute strategies to drive traffic and revenue for our cloud and all portfolio products.

As an SEO leader, you will be accountable for deeply understanding business priorities, setting SEO strategies across a complex portfolio, executing those strategies with demonstrated business impact, and educating stakeholders about SEO. You have at hands-on SEO experience (technical and content), including solving tough multi-domain, enterprise-level SEO problems with global footprints, developing sound strategies to support traffic from the top to the bottom of the funnel in a commerce ecosystem, and educating and influencing a broad set of stakeholders in an enterprise environment. In this position, you’ll work closely with CMSO, and marketing web teams/CDX, product marketing, IT, paid/SEM teams, our content studio writers, and agency partners to evolve and sustain a holistic, scalable, impactful SEO program.

Our team: We are a fast-paced group with global stakeholders. We put a focus on getting things done, simplifying anything and everything, and having fun while doing it. We all believe that content matters—it helps our customers find us and inspires them to take action on the happy path once they do find us. You will be in the middle of it all helping to make decisions that impact our resources, timelines, and global web experiences.
Responsibilities
Responsible for organic search performance of localized content within your region, from keyword monitoring to optimizations
Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and cultural needs
Identify content (optimization) needs based on local search behaviour, local trends and needs within the Field Marketing organization
Coordinating with global SEO solution leads to successfully translate the global strategy to priority markets within the solution area, and feed regional and local SEO requirements back to global leads
Runs competitive analyses within the local search engine locations to stay on top of threats and opportunities
Close collaboration with regional web (DX) leads to implement on-page SEO suggestions and act on organic web performance
Suggests local content needs based on local topic and keyword research with the goal to publish high-quality content to achieve organic growth and foster journeys on********
Stay current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated analysis.
Analyze complex data sets to identify opportunities, forecast results, and implement strategies in a cross-functional team, as well as prepare and present executive-ready reports with insights about SEO performance.
Collaborate with business groups to solve Growth Marketing problems, provide optimization recommendations, and forecast impact to initiate traffic across our web properties.
Find actionable insights that help partner teams improve efficiency of paid online marketing spend and site operations.
Stay current on the global SEO and search landscape, including emerging trends, and identify opportunities to continue to evolve a growth-marketing SEO team.
Who you are

Obsessed with SEO. You know the landscape of industry tools to audit, research, and analyze search data, and how to derive meaningful insights from what you uncover.
Equally comfortable with both technical and content optimization; in this role, you’ll do both, but with a focus on content and growth marketing.
A problem solver. You can build SEO strategies that address the complexities of having multiple sites and domains that serve similar audiences.
A believer in data democratization and you understand that openly sharing SEO data only helps make the SEO program stronger.
Fact-based, data-driven. You persuade with facts, not fluff. And you always challenge your own assumptions.


Criteria
Bachelor’s degree in Marketing or relevant field
Min. 3 years of experience in the field of (international) SEO
Proven demonstrable experience of executing SEO in local markets
Strong affinity with the region and a good understanding of cultural needs and preferences
Advanced knowledge of SEO and web performance tools such as Google Search Console, Conductor, SEMRush, Adobe Analytics
Positive attitude with excellent written & verbal communication skills
An entrepreneurial mind-set and work-ethic
Data driven and test mentality
You preferably speak at least 1 language within the region

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其他信息
语言要求：英语
行业要求：全部行业