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- 岗位职责：
Fully support business growth of automotive aftermarket business with product category optimization, channel development and sell-out improvement
通过产品线优化，渠道拓展以及售出提升，全面支持汽车后市场渠道业务的发展
Implement market study to deeply learn the market intelligence, competitor information and customer needs
开展市场研究，深入了解汽车后市场的市场情报，竞品信息以及客户需求
Market positioning for different product categories to define the accurate competitor, market segment and price guideline
对不同产品线进行合理的市场定位，找到准确的目标竞品，细分市场和价格指导
Product category analyses and optimize based on the market and customer needs
分析现有的产品线，根据市场和客户需求进行产品线优化
Cooperate with PM team, provide new product requirement and develop the new product
配合产品部门，提出新品需求，进行新品开发
Make the product go-to-market strategy to improve the product sales
制定产品上市及营销策略，提升产品销量
Cooperate with channel sales team to support the channel development for different categories
配合渠道销售部门，根据不同产品线开发有针对性的渠道销售网络
Based on customer needs, make and implement various types of promotion
基于客户需求制定多种形式的促销政策
Guide channel customer to plan the sell-out event and track the result
指导渠道客户规划产品售出活动并跟踪效果
Regularly analyses the sales performance of the product category and provide improvement solution
定期分析产品线的销售表现，并提出提升解决方案
- 岗位要求：
Bachelor degree or above
大学本科及以上学历
5 to 10 years of working experience on product development, management and related channel development in automotive aftermarket, experinece on auto engine oil and chemical product is highly plus
5-10年以上汽车后市场产品线开发，管理和产品渠道拓展的相关工作经验，机油及化学品等乘用车养护产品相关领域的优先
Familiar with the businees of the maintenance product in automotive aftermarekt and related downstream business
熟悉乘用车汽车后市场中养护产品的业务以及下游渠道的业态
Knowledge about each step from product development to the go-to-market for auto engine oil
对于乘用车机油产品从开发到应用的各个环节有一定的了解
Capability of the independent project management and problem sloving
有独立的项目管理以及解决问题的能力
Good at data analyses, experinece on using SAP is plus
良好的数据分析能力，有使用SAP系统经验者优先
Proficiency in Microsoft Office
熟练使用办公软件
Good verbal and written English communication skills
良好的英语口语和书面沟通能力
Strong cross department communication, coordination and cooperation skills
较强的跨部门沟通，协调及合作能力
Good anti-pressure ability, able to multitask
良好的抗压能力，能面对多任务开展工作
其他信息
语言要求：英语、普通话
行业要求：全部行业
所属部门：销售部
公司介绍
关于伍尔特中国
伍尔特集团在全球80多个国家拥有超过400多家公司，有85,000多名员工在职。2022年集团全球销售额达到199.3亿欧元。
伍尔特集团于1994年进入中国，顺应本土化发展和数字化浪潮，大力发展多渠道战略。几十年来传承家族精神，勇担社会责任，稳步加速中国市场拓展。伍尔特专注细节连接世界，严格遵循全球技能领域中的高质量标准，用品质和服务助力各行业的每一个个体，聚焦技能提升、创造成就，相互联结携手推进全球化新征程。
伍尔特为客户提供超过125,000种产品，包括化工品、工具、劳防用品、刃具磨料、锚栓、紧固件及ORSY系统解决方案等，服务于汽车养护、装配维修、轨道运输、城市建筑和门窗家居等行业。
伍尔特中国总部位于上海，依托于在浙江设立的占地面积47,000平米的大中华区供应链中心和自主经营的工业化工品仓储物流中心，及时响应客户需求，为客户提供便捷高效的物流服务。
About Würth China
Würth Group currently consists of over 400 companies in more than 80 countries and has over 85,000 employees on its payroll, with total sales of EUR 19.93 billion in year of 2022.
Würth Group entered China in 1994, following the trend of localization and digitalization, has been vigorously developing a multi-channel strategy. For decades, we have inherited the family spirit, bravely assumed social responsibility and steadily accelerated the expansion of the Chinese market. Würth focuses on details to connect the world. While strictly following the high-quality standards in the skill field, we provide the same quality and service worldwide to every individual in various industries to help them improve skills and achieve targets.
Würth provides customers with more than 125,000 products, including chemicals, tools, PPE, material processing, anchors, fasteners, and our ORSY system solutions, serving industries such as automobile maintenance, assembly and maintenance, rail transportation, urban construction and doors and windows.
Würth China is headquartered in Shanghai. In order to provide customers with convenient and efficient logistics services, Würth has established Central Distribution Center covering an area of 47,000 square meters and the first self-operated industrial chemical warehousing and logistics center in Zhejiang.
