职位职责:


• 负责汽车类文案策划，以满足不同的营销目标，包括商业活动、商业展览、特别活动、发布会、体验中心以及其他文案策划需求。

• 与团队协作，参与/主导不同量级项目的创意设计方案竞标或方案落地实施。

• 将文案策划与客户品牌形象和活动目标相结合，以创建最合适的文案策划方案。

• 积极参与项目和部门会议及头脑风暴，以文案角度提出专业的观点。

职位需求:
• 文笔好，平时喜欢读书提升各类文化知识储备。
• 擅长不同渠道寻找参考方向，能够灵活的从不同行业资讯、案例中汲取灵感。
• 在头脑风暴及其它沟通会议中充分、流畅的表达自己的想法并积极与同事互动。
• 在需要协助项目的演示方案时，能够梳理良好的设计逻辑思维过程，表达文案故事背后的概念与想法。
• 在充分理解项目背景信息、客户品牌传达、活动目标等基础上进行创意文案输出。
• 工作内容包括不限于项目背景整理、活动概念、活动主题、活动故事线、环节创意、互动参考、视频脚本创作、整合方案及提案等。
• 与时俱进，主动持续的通过各种渠道扩充行业知识认知及 AI工具的掌握，不断更新对行业趋势的了解。
• 遵守公司规章制度及管理要求，包括工作时间的记录、报销和休假安排。



技能需求:

• 具有国内大学 985/221文科类本科及以上学位，英语四级以上。
• 优秀的高水准作品集。
• 具有美感的方案排版能力将被视为加分项。
• 精通使用Keynote、Power Point，能够简单剪辑视频。
• 清晰的表达和沟通能力及抗压能力。
• 2年以上相关领域工作经验。
• 具备汽车行业相关领域经验者优先。
• 能够同时平衡多个并行的项目。
Position Summary:
• Responsible for automotive copywriting and planning to meet various marketing goals, including business activities, commercial exhibitions, special events, conferences, experience centers, and other copywriting and planning needs.
• Collaborate with the team, participate in the creative design proposal bidding or proposal implementation for projects.
• Integrate copywriting planning with client brand image and event goals to create the most suitable copywriting planning solution.
• Actively participate in project and department meetings, brainstorming sessions, and provide professional viewpoints from a copywriting perspective.
Essential Responsibilities:
• Regularly communicate with the Creative Director, providing updates on the current project status. • Ability to handle multiple projects simultaneously.
• Express ideas fluently and interact positively with colleagues in brainstorming and other communication meetings.
• Provide a well-organized design logic thought process and express the concepts and ideas behind the work when assisting in project presentation proposals.
• Assist in creative copywriting output based on a thorough understanding of project background information, client brand communication, event goals, etc.
• Work includes but is not limited to project background organization, activity concepts, activity themes, activity storylines, creative ideas, interactive references, and the integration of complete project proposals.
• Adhere to company rules and management requirements, including recording work hours, reimbursement, and vacation arrangements.
• Keep up-to-date and proactively expand industry knowledge and AI tool mastery through various channels, continuously updating awareness of industry trends.
Supervisory Responsibilities:


Essential Knowledge, Skills, and Abilities:
• Bachelor's degree or above from a domestic 985/211 university in humanities, with English level 6 or above.
• Excellent high-level portfolio.
• Aesthetic layout skills will be considered a plus.
• Proficient in using Keynote, PowerPoint, etc.
• Clear communication skills, ability to express ideas, and resilience under pressure.
• 2 years of relevant work experience.
• Previous experience in the automotive industry is preferred.
• Ability to balance multiple parallel projects simultaneously.

其他信息
语言要求：英语、普通话
行业要求：全部行业