Reports to: E-commerce Director

Direct/Indirect reports to this position (by title & number): 2
JOB SUMMARY:

• Ensure the success of DTC online strategy, develop, and implement Tmall expansion, operation, and promotion, create concrete sales plan to drive the channel sales and profit with quality.
• Grasp market changing in ecommerce and propose a feasible solution to meet market needs with aligned merchandise, digital content, and E branding and paid media investment.
• Responsible for Tmall channel P&L, sales increase, gross margin, profit increase, and market share increase in Tmall, achieve YOY and Comp growth, Drive the brand to the top 3 brand in Tmall sports category.
• Lead a team of two, with clear focus and R&R, to work effectively and closely with team members to achieve targets.
MAIN RESPONSIBILITIES: (include but not limited to the followings)

• Lead the channel commercial calendar to drive the daily sales, and promotion, maximize the sales with quality growth.
• Partner with stakeholders to build up NB Branding on Tmall through IP, UX/UI, assets, etc.
• Contribute to P&L by ensure maximize profitable sales and A&P spending.
• Build up the process and have good management skill on third party management to execute daily operations, customer service and logistics, make sure they fully understand our brand, follow our strategy.
• Co-work with e-commerce marketing and digital team, give constructive ideas to ensure deliver quality visual & content, and effective communication with consumers.
• Co-work with planning and merchandising team on sales planning and merchandising to ensure on time data tracking, analysis with penetrating insights.
• Fast Grow apparel sales share in Tmall by marketing campaigns, deep collaboration with platform, deep understanding of consumers, etc.
• Familiar with online paid media, responsible for investment plan, on time tracking and lead to better ROI.
• Build and maintain good relationship with Tmall platform, push and create opportunities of collaborations with Tmall on single brand campaign and overall cadence.
• Stay current with sports industry and ecommerce trends with good business sense and consumer insights.
REQUIREMENTS: (incl. Education/Experience/Competencies/etc.)

• Bachelor’s degree or above
• 10+ years’ e-commerce experience, T-mall operation experience must have.
• TP management experience
• Passionate for E-commerce
• Good communication skill, teamwork ability, can work under pressure.

OUR CULTURE & LEADERSHIP TRAITS:

• Commitment on DE&I – We are the leaders who are embracing Diversity, ensuring Equity and promoting Inclusion in our organization.
• NB Core Competencies for all Associates
 Inclusion
 Action Oriented
 Adaptability
 Collaboration
 Drives Results
• 6E’ Leadership (Envision, Enlist, Embody, Empower, Evaluate, Encourage)

其他信息
语言要求：英语、普通话
行业要求：全部行业
所属部门：E-commerce