Position Title: Digital Marketing Manager
职位名称：数字营销经理

Job Summary:
职位概述：
As a Digital Marketing Manager for a French Derma brand, you will be responsible for developing and executing innovative digital marketing strategies in the China market.
作为法国皮肤护理品牌的数字营销经理，您将负责制定并执行在中国市场上创新的数字营销策略。

Your goal will be to enhance brand awareness, increase online sales, improve customer engagement, and support the sales team in achieving their sales targets. You should be familiar with and have access to KOL resources, knowledgeable about the social media platforms, proficient in the use and mastery of digital marketing tools and analytics software.
您的目标是提升品牌知名度，增加在线销售额，改善客户参与度，并协助销售团队实现销售目标。您应熟悉和具备KOL资源，熟悉社交媒体平台，熟练运用并掌握数字营销工具和分析软件。

Working closely with the team, you will leverage various digital channels and tools to achieve our brand's digital marketing objectives in China.
您将与团队密切合作，利用各种数字渠道和工具，实现我们品牌在中国的数字营销目标。

Responsibilities:
职责：
- Develop and implement comprehensive digital marketing strategies to increase brand exposure and online sales in China market.
制定并实施全面的数字营销策略，以增加品牌曝光和在线销售额在中国市场。

- Plan and execute online campaigns and promotions to drive sales and customer engagement.
策划并执行在线活动和促销活动，推动销售和客户参与。

- Create and manage digital advertisements and promotional materials for brand consistency and attractiveness.
创建和管理数字广告和促销材料，以保持品牌一致性和吸引力。

- Collaborate with internal teams and external partners for project delivery.
与内部团队和外部合作伙伴合作，进行项目交付。

- Execute monitor and evaluate digital marketing performance, providing reports and data analysis for improvements.
执行监控并评估数字营销绩效，提供报告和数据分析以改进效果。

- Assist the sales team in achieving their sales targets by providing digital marketing support and strategic guidance.
通过提供数字营销支持和战略指导，协助销售团队实现销售目标。

- Manage social media platforms (WeChat, Weibo, Douyin) to engage with followers and regularly update content.
管理社交媒体平台（微信、微博、抖音），与粉丝互动并定期更新内容。

- Monitor market trends, competitors, and consumer behavior to optimize digital marketing strategies.
监控市场趋势、竞争对手和消费者行为，优化数字营销策略。


Requirements:
要求：
- Minimum 3 years of digital marketing experience.
至少3年以上数字营销经验。

- Personal KOL resources access.
个人拥有KOL资源。

- Strong sense in digital marketing tools and analytic software.
对数字营销工具和分析软件具有较强的理解。

- Strong market insights and analytical skills.
具备强大的市场洞察力和分析能力。

- Excellent communication and coordination abilities, bridge EC & MKT.
优秀的沟通和协调能力，能够沟通电商和市场部门。

- Creative thinking and an innovative mindset.
具有创造性思维和创新思维方式。

- Fluent in written and spoken Chinese and English.
流利的中英文书写和口语表达能力。

- Demonstrated experience in successfully implementing data-driven digital marketing campaigns.
具备成功执行以数据为驱动的数字营销活动的经验。

- Resilience and perseverance to overcome challenges and maintain a positive attitude.
具备应对挑战、保持积极态度的韧性和坚持不懈的毅力。

- Adaptability to thrive in a fast-paced and evolving digital marketing environment.
适应性强，能够在快节奏和不断变化的数字营销环境中蓬勃发展。

其他信息
语言要求：英语、普通话