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更新:2024-05-02
Senior Account Executive - Luxury & Beauty
1.1-1.5万
上海静安区  | 3-5年  | 社招
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Serving global well-known group client - - Luxury and Beauty

Job Summary
The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.


Responsibilities:
Influencer Engagement
• Serve as day-to-day contact for media/influencers; share knowledge
• Conduct outreach relevant to integrated marketing or other campaign tactics
• Oversee management of reactive requests, proactively influence & garner coverage
• Contribute to brainstorms & strategic campaign development
• Provide timely and in-depth analysis of coverage results & trends
Digital & Social Media Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Engage with agency digital & monitoring divisions regarding client projects & deliverables
• Amplify/promote news on social properties; update & maintain social editorial calendar
Client Engagement
• Begin anticipating client communication challenges & develop recommendations
• Contribute to development & implementation of communication strategies
• Execute tasks associated with projects; may lead certain aspects of project
• Oversee client meetings, agendas & recaps
• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
• Business Acumen & Strategic Thinking
• Contribute to plans & own executing portions of a plan ? Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurture network of peer contacts outside the agency
People Leadership
• Begin gaining management skills by mentoring junior level staff
• Be a peer resource to staff, interns & new hires
• Manage up to senior staff

Qualifications:
• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field

其他信息
语言要求:英语、普通话
行业要求:全部行业
工作地址
上海-静安区愚园路546 10号楼2楼
公司介绍
WE Red Bridge is an award-winning, integrated communications consultancy, born through the merging of two leading independent agencies who share a single common goal: to do things differently.
With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients, to think ahead, not be afraid to challenge the status quo and deliver tangible business results.
With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach and international in its thinking.

OUR STRENGTH
Providing integrated brand marketing, technology, corporate and healthcare sector expertise, our strength is working with first mover or challenger brands that are seeking to define or disrupt an industry category. Those brands that are leading the way through technological and social innovation, or the mavericks, our kindred spirits, who dare to challenge convention and do things differently.

OUR STRATEGIC CAPABILITY
Purposefully structured to give clients greater access to senior consultants and specialist advisors, WE Red Bridge combines the strategic discipline and international expertise of a networked agency, with the personal commitment, creativity and results driven approach of an independent boutique consultancy.

OUR CREATIVE DELIVERY
To do this we marry careful planning with compelling creativity to produce campaign ideas that can be amplified across traditional media, digital channels and via consumer activations to drive
tangible business results.

OUR CHARTER.
“Treat your colleagues as you expect to be treated, the office as if it were your home, your clients as if their job was yours, the media as your partners and your partners as your peers.”
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