Responsible for fashion segment, Freshlight Brand.

1. Key Functions
Understand conusmer, competitor enviroment, sales performance, and trade insight.
Brand equity building and consumer influencing, grow fashion color category as dominant color leader.
Direct and develop responsible product innovation 2-3years, based on consumer insights, and professional color trend.
Closely work with regional MKT team, and cross functional team to ensure on-time NPD/NPI delivery.
Lead creative agency for integrated ATL and BTL communication plan, and know how to maximize the effort of spending, link to sales.

2. Daily routine
Ensuring complete data administration, monthly brand report update on-schedule, using company systems well.
NPD tracking (-12month to +6month)

3. Principal Accountabilities
Brand equity building and NPD Pipleline development
Marketing communication (co-work with digital and e-mkt team)
daily routine maintenance

其他信息


所属部门：Beauty Care