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更新:2024-03-31
Local Marketing Manager
2-3万
北京东城区  | 校招
已结束
职位详情
Major responsibilities:


* Understands overall brand strategies of Marketing Department and localizes annual/quatre regional promoting plans
* Provides direction and insight related to tactical thought of regional market issues
* Rolls out region marketing knowledge training for sales force
* Conducts direct communication with 20-30 TLs to develop and manage speakers
* Identifies regional opportunities and potential trend through regional market data interpretation
* Collaborates with marketing on the creation and execution of regional unique activities
* Works with Regional Sales Manager /Business Account Lead/COE champion/Biomarker team to plan and monitor regional promotional spending
* Proactive provides insights on emerging market trend for RMs and central marketing
* Participates or leads the brand key pilot rolling out
* Identify regional marketing  competitor landscape, provide regional competition strategy and implementation plan


Qualifications & Experience


* Bachelor’s in medicine/Pharmaceutical or above
* Minimum 5 years working experience Pharma industry, including sales and local marketing, Dermatology experience preferred
* Able to work within matrix organization and provide leadership
* Good strategic thinking agility in learning and good communications skills.

其他信息

行业要求:全部行业
工作地址
北京-东城区北京医院
公司介绍
百时美施贵宝是一家以“研发并提供创新药物,帮助患者战胜严重疾病”为使命的全球性生物制药公司。2019年11月20日,百时美施贵宝成功完成了对新基的收购,将双方在科学、创新的药物和优秀的人才等方面的优势合二为一,打造全球领导性的生物制药企业。公司在肿瘤、血液、免疫和心血管疾病等领域处于引导地位,并具有业内最丰富、最富有前景的产品管线。如今,中国已是百时美施贵宝公司全球重要的研发、生产、营销和创新中心之一。我们致力于满足中国未被满足的迫切的重大疾病需求,引导行业发展,开展多元合作,以帮助中国患者战胜严重疾病。
工商信息
以下信息来自
企业类型
有限责任公司(中外合资)
经营状态
存续
行业类型
医药制造业
成立日期
1982年10月14日
注册地址
上海市闵行剑川路1315号
统一社会信用代码
91310000607220034F
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