Roles & Responsibilities:

 

•    Plan, develop and implement the overall content strategy and calendar of the year for international markets; 
•    Marketing copywriting and editing to support inbound marketing strategy; Conduct interviews with academic and students;
•    Work as part of the team to brainstorm, develop catchy and creative theme for specific advertising campaign of the year for international markets; 
•    Undertake written content production initiatives; collaborate with other teams to produce multimedia content to achieve the branding campaign goals;
•    Think creatively, take the lead and work with different teams on brand video planning for international markets;
•    Lead offline international event, from strategy development to execution with internal and external teams;
•    Plan and implement themed content for university key events, such as graduation, anniversary, new campus opening etc. which can be used on university website and social platforms; 
•    Based on research findings of market priorities, come up with the selling points to produce international student recruitment-oriented content across channels;
•    Annual content review and creation for selected webpages;
•    Other related duties as assigned.

Qualifications:

 

•    Bachelor’s degree in marketing, media and communications, advertising, journalism or a related field or an equivalent combination of education and experience; master’s degree in relevant field is preferred;
•    Proven content strategy and project management experience;
•    Excellent copywriting and editing skills in English; Overseas education background and work experience is preferred;
•    Sound understanding of marketing principles; 
•    Exceptional marketing and collaborative skills;
•    Minimum of two years of professional experience in marketing in an institutional, corporate or professional service setting; experience in a higher education setting is preferred;
•    Able to work occasionally on evenings/weekends for special events or project deadlines.

Required Competencies and Skills:

 

•    Strong organisational skills, able to prioritise tasks and meet multiple deadlines;
•    Self-motivated, enthusiastic, creative and innovative;
•    Effective communication skills;
•    Able to work as an effective team member, or as a project/event leader, as assigned;
•    Outgoing individual, excellent interpersonal and networking skills;
•    Excellent attention to detail;
•    Tactful and enthusiastic with a “can-do” attitude;

其他信息

行业要求：全部行业
所属部门：University Marketing and Communi