Report to: AMC Team Leader
汇报对象：AMC团队组长

Responsibilities岗位职责
Leadership & Management
1. Lead and coordinate the engagement team to support the development and execution of the communications strategy.
2. Accomplish marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, counseling, and disciplining employees.
3. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
4. Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
5. Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals.
6. Establish and continue to optimize the relevant policy and SOPs.
7. Budget control, tracking and analysis.

Marketing Strategies and Analysis
1. Identify market trends, growth opportunities and analyze.
2. Lead to develop the integrated marketing and communication strategies and plans which meet the development targets to support admissions and build up the brand awareness.
3. To provide reports as per requests to the senior leadership and the Board to assist the program review and future planning.
4. Provide expertise and reports in internal and external communications in collaboration with management and working groups.
5. Identify challenges and emerging issues and recognize internal and external communications opportunities and solutions.
6. Support the development of YCE relating to marketing and communications.

Brand Management and Promotion
1. Lead the development and optimization of YCE branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition.
2. Organize and complete the supervision and management of the brand image according to the annual plan to ensure that YCE brand guidelines are adhered to in all internal and external communications.
3. Accurately grasp the brand positioning and design style of YCE brands, and conduct brand planning according to market demand and changes ensure brand premium image is well positioned in media/PR event/digital marketing/CRM activity.
4. To lead to create visual images, messages, events and ideas that best communicate the brand values to target audiences.
5. Ensure all the channels of communication well capturing more brand awareness and maximize brands' exposure.

Communications
1. To lead the development and oversee the execution of media and multi-media plans, including owned media and external communication to convey the accurate brand value and message to audience and supervise to ensure efficient implementation to enhance brand awareness and reputation, public social media supervision
2. To manage the delivery of community and public events, which aim to have a positive impact on participants in terms of relevance, experience and brand exposure.
3. To lead the development and oversee the execution of digital and offline marketing plans, including but not limited to social media operation and online advertising, ensure enough exposures to target audience and generate adequate leads for admission.
4. To manage the delivery of visual and design work maintaining the branding consistence.
5. To oversee and coordinate the BP work with different institutes, providing communication guidance, analyzing trends /metrics and resolving complex issues.
6. Cultivate and enhance meaningful relationships with targeted external audiences, including the media and key influencers.

Community Relations & Alumni Relations
1. Actively engage internal community (including academic and admin leaders and staff, PTA members, parents, students and alumni))and external community (including embassies and Chambers of Commerce)to build strong and long term relationships.
2. Lead Community Relations initiatives with existing parents to strengthen parent engagement (eg PTA, PAL workshops, develop parent ambassadors etc)
3. Develop with Alumni Relations Officer annual Alumni Relations action plans that advance the mission, vision, and strategic goals in collaboration with BCIS leadership
4. Empower and support Alumni Relations Officer to lead and coordinate opportunities for alumni to give back to BCIS community

Qualifications任职资格
1. Both expatriate and Chinese candidates can be considered. A bachelor's or master degree in a related field, preferred in Marketing, Branding or Communications.
For Chinese candidates, need to have overseas background and rich working experience with expat staff in a multinational working environment.
For expatriate candidates, need to have working experience with Chinese staff and have deep understanding of Chinese culture.
2. A minimum of 5-8 years years of experience in Marketing, Branding or Communication with at least 3 years of management experience, an understanding of international education industry be an advantage.
3. Strong competences in writing and speaking in English and excellent translation skills, good Chinese is a plus.
4. Possess integrated marketing mindset, demonstrated skills, knowledge and experience in marketing, communications, branding and public relations activities.
5. Strong creative, strategic, analytical, organizational and interpersonal skills, and be able to manage multiple projects at a time.
6. Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel.
7. Be creative, self-driven and with strong learning ability, and are interested in the international education field.
8. Ability to work within tight deadlines, adjust to changes in priorities and work collaboratively with team members.

NOTE: The above job description reflects the general requirements necessary to describe principal functions or responsibilities of the job identified and shall not be interpreted as a detailed description of the work requirements that may be inherent in the job, either at present or in the future.
备注：上述岗位职责反映了该岗位的主要功能或职责的总体要求，并不能被视为对该岗位要求的详细描述。