Mission of This Position:

A Brand Ambassador, representing leading international Scotch single malt brands. You will bring to life local marketing and trade initiatives to inspire, engage and win share of mind for the brand with its sales team, as well as distributors and consumers.

Key activities will include: conducting brand education sessions, building strong relevant relationships, and supporting brand activity and events.

Key Relationships:

Regular liaison with the China Market

• Marketing contact as day-to-day line manager

• Sales team

• Customers / Bartenders / Consumers

• Media and key trade influencers

Key Responsibilities:

Brand Education & Mentoring

• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.

• Execute a mentoring programme with key trade customers

• Identify and conduct tastings/education for target groups of consumers / opinion leaders.

Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development.

• Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.

• Convert target consumers and influencers to the brand through tasting and brand education.

• Keep an on-going relationship with key flagship bars, outlets & whisky stores.

• Represent the brand at key events.

• Support the local team in the retail business where possible, with brand visibility, education and communication.

Brand Management/Insight

• Support implementation, tracking and evaluation of planned promotional activity in the trade.

• Propose, present and trial new brand initiatives, either international best practice or locally-developed.

• Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers.

• Highlight and promote the brand activities to relevant media/press contacts.

• Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

Social Networking

• Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Candidate Profile:

• A University Degree, preferably in Business, Marketing or Languages.

• A self-confident, outgoing individual who actively enjoys building strong relationships.

• A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.

• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.

• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.

• A responsible attitude and approach towards alcohol.

• Experience of living or studying abroad is preferred.

• An interest in whisky.

其他信息

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