“Monster Energy Co.” headquartered in California US is typical global Energy Drink provider who sells main brand Monster and several other Energy Drink brands over 180 countries. Monster brand was created in 2002 and is currently the popular energy drink in many countries including US, Japan and Korea. The rapid sales growth over the years also reflected in the company stock price. It surged over 1,000 times in the last 20 years, which led the stock price growth among all S&P listed companies.
The secret recipe for success is that we always believe Monster is more than an Energy Drink but a Life Style! With a rich portfolio of innovative products and unique, cool marketing campaigns around our core pillars like motor sports, Music, E-Gaming, Monster creates a strong bond with our fans all over the world.
With the partnership of Coca-Cola system formed in 2015, Monster accelerated expansion globally and entered China Market in 2016, a priority oversea market. Monster is committed to working closely with Coca-Cola system partners in China including Swire and COFCO to build a new era of Energy Drink in China market.
总部位于美国加州的魔爪能量饮料公司是全球闻名的能量饮料公司，在全球180多个国家销售主品牌”Monster魔爪”以及所拥有的其它品牌能量饮料. "Monster魔爪"品牌创建于2002年，在美国，日韩等多个国家区域都是非常热门的能量饮料品牌。多年来的业绩高速成长也反应在公司股票价格上。在过去的20年里，Monster股票（MNST)价格增长了1000多倍，同期S&P成分股中股价增长更是可圈可点。
魔爪成功的秘诀在于，我们始终相信魔爪不仅仅是一种能量饮料，而且是一种生活方式。魔爪拥有丰富且具有创新力的产品线，同时以摩托汽车运动、音乐、电竞等核心支柱为主线不断打造推出独特、酷炫的营销活动。这使得魔爪与我们在世界各地的粉丝形成了强有力的黏性社群。
随着2015年与可口可乐系统的合作，魔爪加速了全球扩张。在2016年，魔爪进入了中国市场，也是公司总部下重注投资的海外市场。魔爪将不遗余力地致力于中国市场，与太古和中粮在内的可口可乐系统紧密合作，创建一个中国能量饮料市场的新时代！