FOREO is the Swedish beauty and wellness brand reinventing the industry for better. We exist to inspire self-confidence and deliver professional level solutions for all.
When you feel good, you look good, and our mission is complete.
FOREO's designs are currently available in more than 10,000 stores across 77 markets, winning more than 120 design and industry awards in the process. Notable successes include the LUNA range of facial cleansing massagers, the ISSA range of silicone sonic toothbrushes, and the revolutionary UFO smart mask.
Often described as the Apple of the skincare industry, the company was founded by Bosnian-born Swedish inventor Filip Sedic in 2013. Growing from two employees to over 3,000 beautiful people in just five years, 2018 saw one FOREO delivered every 2 seconds, with more than 20 million customers worldwide.