默林娱乐集团是全球知名的家庭娱乐景点营运公司。作为全球前三的旅游景点营运公司，默林在四大洲的25个国家运营着超过140个旅游景点。公司旨在通过其标志性的全球品牌和本土品牌，以及公司全体员工的奉献与热情，为其全球数百万游客打造难忘的体验。
默林娱乐集团成立于1999年，总部在英国多塞特郡的普尔，拥有众多享誉全球的品牌，涵盖短途游景点和主题公园两大类。
“短途游”景点是位于市中心、购物中心或度假村的高质量、品牌化的室内景点，提供1-2小时游玩体验。目前在22个国家有超过116个短途游景点。
默林的主题乐园是以家庭、青少年和年轻人为客群的、包含主题住宿在内的各国国内主题公园品牌，占地面积较大，是可游玩多日的户外度假目的地。
自2006年进军中国市场以来，默林已在中国拥有包括杜莎夫人蜡像馆、乐高探索中心、长风海洋世界、海洋探索中心、惊魂密境、大城小像以及小猪佩奇的玩趣世界在内的七大室内景点品牌，景点遍布北京、上海、武汉、重庆、沈阳。在为当地创造高品质旅游资源的同时，也为每一位游客提供丰富难忘的娱乐体验。
现上海乐高乐园、深圳乐高乐园、成都乐高乐园项目也已正式启航，将成为辐射亚洲的沉浸式亲子互动体验乐园。
默林中国将打造完整的、有温度的多元化品牌矩阵，增强以品牌为核心的连锁化、全球化布局优势，在中国市场实现持续增长。
Merlin Entertainments Limited is a global famous in location-based, family entertainment. As a large scale visitor attraction operator, Merlin operates over 140 attractions in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic global and local brands, and the commitment and passion of its employees.
Merlin Entertainments Group was founded in 1999 and is headquartered in Poole, Dorset, UK. Now Merlin has a wide range of globally recognized brands across two categories: Midway attractions and theme parks.
‘Midway’ attractions are high quality, branded, indoor attractions, with a typical 1-2 hour dwell time, located in city centres, shopping malls or resorts. There are over 116 Midway attractions across 22 countries.
Merlin's theme parks are domestic theme park brands in various countries with themed accommodations for families, teens and young adults. They covers large areas and are multi-day outdoor vacation destinations.
Since entrying the Chinese market in 2006, Merlin has owned seven chainable brands including Madame Tussauds, LEGOLAND Discovery Centres, Changfeng Ocean World, SEA LIFE, The Dungeons, Little BIG City and Peppa Pig World of Play, with attractions in Beijing, Shanghai, Wuhan, Chongqing and Shenyang. While creating high-quality tourism resources for the local areas, it also provides each guest with a rich and unforgettable entertainment experience.
Now Legoland Park Shanghai, Legoland Park Shenzhen and Legoland Park Chengdu have been officially launched, which will become an immersive parent-child interactive experience park in Asia.
Merlin China will build a complete and warm diversified brand matrix, enhance the advantages of brand-based chain and global layout, and achieve sustainable growth in the Chinese market.